Category Archives: Public Relations Events – Amp3 PR

AMP3 ADDS SEBAGO TO CLIENT ROSTER FOR THE BRAND’S 70TH ANNIVERSARY CAMPAIGN

AMP3 PR is excited to announce the addition of heritage brand, Sebago, to our client roster, starting with the launch of their new pop-up store on Elizabeth Street in NoLiTa. The store is in honor of the brand’s 70th anniversary, and features limited edition styles for men and women.

Throughout the summer, consumers will be able to shop the store for Sebago footwear, apparel and bags.  The brand has reinvented some of its most beloved silhouettes for today’s discerning customer, including 70th Anniversary color updates to their iconic “Docksides” boat shoe, exclusive handsewn penny loafers, as well as a new women’s collaboration with Liberty Art Fabrics™.

“In honor of our 70th Anniversary, it felt like the right time to celebrate the heritage of our shoes, while also showcasing how far we’ve come in the last seven decades,” says Dani Zizak, Chief Marketing Officer for Sebago, “The importance and reverence of craft has been with us from the beginning and continues to inspire us to deliver the finest products for a life well crafted.”

Last night, AMP3 hosted a media event to celebrate the Pop-Up opening.  With a sophisticated twist on summer camp, guests of the kick-off  were treated to craft beer tastings courtesy of Sebago Brewing Company (also named after Lake Sebago in Maine), oyster shucking class by Greenpoint Fish & Lobster Co., and architecturally-inspired ice cream sandwiches by Cool Haus.

The Pop-Up Store is located at 254 Elizabeth Street (between Houston & Prince) and will run through August.  Store Hours are Monday-Saturday, 11am-7pm, and Sunday 12pm-6pm.   To learn more about Sebago, visit: www.sebago.com.

About Sebago®

Established in 1946, Sebago® represents authentic product and timeless design. The original, handsewn Classic beefroll penny loafer and Docksides® boat shoe remain unchanged since they were first crafted by Sebago decades ago. While embracing their New England heritage, Sebago crafts new, modern silhouettes with the finest materials and sophisticated styling for today’s consumers.

RECAP: Indie Designers showcase Fall/Winter 2016 collections at the Nolcha Shows during NYFW

The Nolcha Shows presented by NeoGrid at New York Fashion Week just wrapped their Fall/Winter 2016 season at Artbeam, featuring 11 runway shows.

The day kicked off with the “Ones To Watch” show at 11am spotlighting emerging brands including Vitruvius, Cute Like Mad, Planet Zero Motorsports Fine Art of Fashion, and Minan Wong. Both Cute Like Mad and Minan Wong are sustainable brands that are manufactured in NYC and the U.S. respectively.  Vitruvius and Fine Art of Fashion showcased various works by fashion design students from Vancouver and Stevenson University in Maryland—giving them a platform to jumpstart their careers.

The 1pm solo show featured Chinese brand Soufflesong, designed by Fan Shumin and inspired by traditional Chinese Lolita fashion, mixing victorian styles with medieval times.

The 3pm solo show featured newcomer Rohitava Banerjee, a 19 year old New Yorker making his NYFW debut.  His work reflects his eternal love for history, drawing parallels between the past and today’s contemporary world.  The first collection was inspired by Greece: both it’s mythical past and the tumultuous economic times of the present.

The main runway show at 6pm spotlighted three ready-to-wear brands: Intrepid by AO’CAcid NYC, and All Comes From Nothing.  Intrepid by AO’C, designed by Aerin O’Connell, presented a hybrid of minimalism and luxury womenswear.  Acid NYC, made by design duo Evelyn Luna and Scott Chester, introduced pieces using Thermaltech—a steel mesh inserted into their garments that absorbs heat to warm the body.  All Comes From Nothing, founded in 2014 by Eva Yiwei Xu, debuted an art-inspired contemporary collection.

The evening closed with a solo show by Di Yusupoff, a collection by Eastern European born Sabina Yusupova, who is now based in Brooklyn and designs contemporary ready-to-wear and formal gowns. Actress Jessica Pimentel (“Orange is the New Black”) and actress/model Olivia Culpo (Miss USA 2012) came out to support independent fashion design, with Culpo wearing an original Di Yusupoff design.

Official Sponsors of the Nolcha Shows included presenting sponsor Neogrid, along with Citi Bank, Ecru New York, DXV by American Standard, Thermaltech, Don Q Rum and Regulus.

For more information or designer profiles, visit: www.nolchashows.com.

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PHOTOS 

11am “Ones To Watch Show: 
Vitruvius: http://nolchashows.dphoto.com/album/10d00u
Cute Like Mad: http://nolchashows.dphoto.com/album/a7440m
Planet Zero Motorsports: http://nolchashows.dphoto.com/album/44839h
Fine Art of Fashion: http://nolchashows.dphoto.com/album/234afr
Minan Wong: http://nolchashows.dphoto.com/album/d3ba4j

1pm Soufflesong: 
http://nolchashows.dphoto.com/album/f8011l

3pm Rohitava Banerjee: 
http://nolchashows.dphoto.com/album/ceea3q

6pm Main Runway Show: 
Intrepid by AO’C: http://nolchashows.dphoto.com/album/2be15h
Acid NYC: http://nolchashows.dphoto.com/album/65efcm
All Comes From Nothing: http://nolchashows.dphoto.com/album/6b5c9m

8pm Di Yusupoff: 
http://nolchashows.dphoto.com/#/album/65d64w

Olivia Culpo Images: 
http://nolchashows.dphoto.com/album/32697h

RECAP: Building Bridges Award Dinner honoring TONY Award-Winning Director Julie Taymor

On November 9th, non-profit “Bridges of Understanding (BOU) hosted its annual awards gala which celebrates the power of the performing arts to serve as a catalyst for intercultural dialogue and understanding, at The Stanley H. Kaplan Penthouse at Lincoln Center.

The event included the 8th annual presentation of the Building Bridges Award by InStyle Magazine’s Ariel Foxman to Tony Award-winning director Julie Taymor (The Lion King, Frida, Across The Universe), for her work championing global citizenship.

The event also featured the premiere of a new video and podcast series called: Places of Pilgrimage.  It’s a series which gives young females from the Middle East a voice, turning their personal stories into monologues read by prominent Arab-American personalities—including screenwriter & director Cherien Dabis (ABCss Quantico), television actor Nadia Dajani (Sex & The City, 2 Broke Girls, The Carrie Diaries), and renowned composer Mohammed Fairouz, who premiered a new composition for the occasion.   The video & podcast series has now officially launched to the public as well and can be viewed at: bridgesofunderstanding.org/places-of-pilgrimage/.

Bridges of Understanding is a non-profit aimed at bridging the gap between Americans and the Arab World through community outreach and in-school education programs (including video-conferencing based curriculum) at the middle school and high school level, including schools in New York City.

For more info:

www.bridgesofunderstanding.org

www.placesofpilgrimage.org

Cat Footwear Press Day and #Earthmovers Happy Hour Party

On Wednesday, October 7th, Cat Footwear held a press day on Bryant Park South to showcase the brand’s latest range, including the current Fall/Winter 2015 line and a first look at the entire Spring/Summer 2016 collection.

The Cat team held walk-throughs during the day and then opened the space up to a larger crowd of influencers for Happy Hour drinks from 6pm-8pm, complete with a DJ, Ping Pong, and some big giveaways.   The party was co-hosted by current #Earthmovers and Guest Editors: Ivan Orama (Mixed Media Artist), Tennille Amor (Philanthropist & Singer), Philip Sblendorio (Co-Founder of SprezzaBox) and Julie Alexandria (On-Air Sports & Entertainment Host).

At the party, Cat held a contest to name its next #Earthmover (brand ambassador).  The grand prize is a paid #Earthmovers contract that will include cash, boots, a professional photoshoot, web feature, and being in Cat’s 2016 #Earthmovers campaign.  Runner-up prizes also included gifts like Nordstrom gift cards, a whiskey prize pack from Kings County Distillery, and a 1-year subscription to SprezzaBox.

Guests were treated to wine compliments of Liberated Wines, and fresh mozzarella treats by Smorgasburg’s Big Mozz.

For more information, visit: www.CatFootwear.com.

@CatFootwear

#CatBootsNYC

@LiberatedWine

#LiberatedWines

About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc.  For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.  Rich in heritage, Cat began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women.  As a brand, Cat focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.