On Wednesday, April 3rd, AMP3 client Magnifico Giornata launched their new sparkling wine infused essence collection with an invite-only party hosted by VH1′s Carrie Keagan, a partner in the brand. The event was held at the coveted Beaumarchais in New York’s meatpacking district, a venue known for their extravagant weekend brunch parties. Guests began arriving at 8pm and were greeted with glasses of Magnifico Giornata. Each of the essences were available for guests to sample and enjoy, including: Ginger Pêche, Grapefruit Blanc, and Lavender Honey. In addition to passed hors d’oeuvres, a pairing table was arranged so that guests could pair small bites created specially to compliment each of the essences. When guests weren’t sampling the product, they were enjoying tunes spun by renowned New York DJ, Jeffrey Tonnesen. At 8:30pm, Carrie Keagan formerly kicked off the event by saying a few words about the brand. She then introduced the 1st of 3 performances by burlesque troop Nuit Blanche. Known for their provocative performances, and with sparklers in hand, they did not disappoint. At the end of the soiree, Magnifico Giornata’s CEO Bob Manfredonia capped off the evening with a brief thank you speech. On the way out, guests were treated to complimentary gift bags featuring two bottles of Magnifico Giornata and decadent truffles to take home. The event marked the official launch of Magnifico Giornata in the Greater New York Area. The collection will be available at a suggested retail price of $24.99 a bottle in finer liquor stores and lounges throughout the city, and will roll-out to other key markets in the U.S. during 2013.
Notable attendees at the celebration included: Carrie Keagan (Host, VH1′s Big Morning Buzz with Carrie Keagan), Phillip Bloch (Celebrity Stylist), Janell Snowden (VH1), Trey Morgan (Radio Host, Z100), Kristen Ruhlin (Actress), J Smith Cameron (Actress), Cara Castronuova (Fitness Personality/Trainer, The Biggest Loser, Season 11).
If you’re looking for Consumer PR or Event PR services, please contact Ashley Lutzker of AMP3 Public Relations at 646-827-9594 or firstname.lastname@example.org.