Category Archives: Public Relations Events – Amp3 PR

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Launch Event for New Men’s Footwear Brand Paul Drish Held in NYC

Earlier this month, on December 4th, new luxury men’s footwear and accessories brand, Paul Drish, held a media launch party for their debut Autumn/Winter 2014 collection at their new showroom in Tribeca.

The event celebrated the launch of the brand and the debut of their first men’s footwear and accessories collection, complete with 26 shoe styles and 7 bag styles. Guests were able to view the collection in its entirety, try on their favorite styles, and even make purchases.  Guests were also treated to cocktails courtesy of Clyde May’s Alabama Whiskey and Milano Green Vodka, as well as shoe shines from John Allan’s Premier Men’s Grooming Club.

Paul Drish co-founder Arveena Ahluwalia was on hand to walk guests through the collection and speak to the inspiration behind it.

“I wanted to not only create the most comfortable shoe, but also design them on par with other luxury fashion brands,” said Ahluwalia of the brand, “Growing up in India, I always admired the nation’s centuries of craft leatherworking. With the strong integrity in craftsmanship coupled with lower production costs due to a vertically integrated factory, we eliminate the third party and are able to produce high-end leather shoes and bags at competitive prices.”

The Paul Drish showroom, located at 50 Murray Street, is now open to the public for private appointments.  Consumers will enjoy a fully pampered shopping experience from start to finish, whether they stop by the Tribeca loft to sip scotch and try on the shoes, or order via the e-commerce platform (which is available nationwide, with free shipping and free returns).   All Paul Drish shoes feature the brand’s signature purple lining, are delivered in a durable drawer-style jute box, and are tucked inside an embroidered purple cotton dust bag.  Each pair comes with a leather shoe horn and an extra padded leather insole for additional comfort.

For more information, visit: www.pauldrish.com.

About Paul Drish: 

Paul Drish is a division of Drish North America. For over 25 years, Drish has been manufacturing and exporting high-end leather footwear to Europe and Asia for luxury fashion brands.  Paul Drish products are designed for men everywhere who aren’t satisfied with routine, who stop to admire everyday beauty and who travel the world extensively. Paul Drish is not just another brand of shoes and bags; it is a gateway to new experiences through which men will gain a fresh perspective on the world around them.

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Award Dinner honoring fashion designer Reem Acra

Earlier this month, non-profit “Bridges of Understanding” held their annual awards dinner which honored fashion designer Reem Acra at Lincoln Center in New York City, and AMP3 PR handled publicity for the evening.  The award was presented by Steven Kolb, the CEO of the CFDA, and the event was co-chaired by philanthropists Cathie Black and Tom Harvey.

BOU is an organization aimed at bridging the cultural divide between Americans and the Arab world, by providing in-school education initiatives that pair high school classrooms in the US with their peers in the Middle East through a videoconferencing-based curriculum. The goal is to teach youth about their commonalities, to overcome the cultural divide, to shift negative perceptions, and to grow towards a more empathetic future among nations.

Previously held in DC, this was the first Building Bridges award dinner in NYC, and it honors individuals who further the mission and ethos of the organization.  Lebanese fashion designer, Reem Acra, is a perfect example of an empowered woman from the Middle East who has taken the basic cultural tradition of sewing which she learned from her mother, and harnessed it to become an entrepreneur and one of the world’s top couture designers.  She exemplifies the importance that the arts (and in this case fashion) have on building an understanding between peoples, especially during times of sociopolitical unrest.

“The Council of Fashion Designers of America is proud to count Reem Acra among its prestigious membership of creative talent,” says Steven Kolb of the CFDA, “Fashion is a universal language of which Reem has a powerful voice.  Her beautiful clothes empower women around the world and there is no better example that similarities of cultures are greater than their differences.”

Of the honor, Reem Acra said: “It is both an honor and a privilege to be standing here tonight, an honor to be recognized for my participation in our efforts to promote a better world.  As you are aware, I spend the majority of my time in a world of magic and elegance; finding new ways to celebrate the woman’s inherent beauty and make life a more luxurious experience for everyone that I can touch.  I am always conscious however, of the need that we all have to give back.  When I became aware of “Bridges of Understanding,”  I knew that it was a place where my humble efforts could add to those of others, and together we could achieve the kind of change we all know is possible.”

Notable guests included: Reem Acra, Steven Kolb (CFDA), Cathie Black & Tom Harvey (co-chairs), Dr Mehmet Oz & his wife Lisa Oz, Ariel Foxman (InStyle), Bobbie Thomas (Today Show), Bevy Smith (Fashion Queens, Bravo), Noah Levy (Gossip Table), David Bradley (Owner, Altantic Media Group), and Dayle Haddon (Model).

Funds raised from the evening will in part allow Bridges of Understanding’s education programs to find a home in New York City.  In November of this year, a New York City public school in the Bronx will be the first school to bring “YouthTalk” to the area, and will later pilot a new middle school curriculum, “Bridges at School.”

At AMP3 PR, we were honored to merge our love for Fashion PR with philanthropy, and were delighted to have our media contacts further support the cause with coverage in fashion publications like WWD, regional newspapers like The New York Observer, and digital fashion outlets like The Fashion Times.

For more information about the cause, visit: www.bridgesofunderstanding.org.

 

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RECAP: Cat Footwear Launches First Pop-Up in NYC

AMP3 PR client Cat Footwear has taken over The Corner Pop-Up space at Lexington & 47th Street in Midtown Manhattan for the month of October and for the last few weeks we’ve been hosting a series of private PR & consumer facing events to introduce the brand to NYC.

Models presenting SS15
Models presenting SS15

On October 8th & 9th we hosted the “White Heat” SS15 Presentation attended by editors, bloggers, and Cat Footwear retailers.  16 fully styled models were on hand to preview the SS15 collection while guests enjoyed cocktails & canapés, as well as music spun by DJ Jasper Stapleton.

October 11th was the “International Day of the Girl” shopping event at the pop-up. The International Day of the Girl is a day declared by the UN and intended to bring awareness to gender inequalities and injustices around the world.  A portion of all Cat Footwear sales on this day were donated to E.P.I.C., the clean drinking water charity run by our Earthmovers, Alexi Panos & Tennille Amor.

 

Artists Ivan Orama, Liz Lomax, Amanda Dolan, Misha Tyutyunik (missing: James Gulliver Hancock)
Artists Ivan Orama, Liz Lomax, Amanda Dolan, Misha Tyutyunik (missing: James Gulliver Hancock)

On October 14th we hosted the “#ColoradoCouture” Art Event & AW14 Presentation.  For this event we invited 5 NYC artists across different artistic mediums to use Cat Footwear’s iconic Colorado Boot as a canvas to create their own original art.  We exhibited the works of Ivan Orama, Liz Lomax, Misha Tyutyunik, Amanda Dolan, and James Gulliver Hancock at the event.  Additionally models were on hand to present the current AW14 Colorado Collection. Guests enjoyed cocktails & canapés, as well as music spun by DJ Jasper Stapleton.

Tyler Hilton performs for his fans.
Tyler Hilton performs for his fans.

On October 16th Cat Footwear Earthmover Tyler Hilton played a private concert for some of his biggest fans who won tickets through a social media contest run on Cat Footwear’s Facebook page.  Additionally, Tyler’s performance attracted quite a street crowd, as it was piped out onto the sidewalk.  The event was sponsored by William Wolf Whiskey, Hal’s NY Seltzer Water, and Pretzel Crisps. Two Fotofwd machines were on hand so that guests could print their Instagram photos when they used the event hashtag #CATbootsNYC.

Adam Gallagher & Sazan Barzani
Adam Gallagher & Sazan Barzani

On October 21st two of Cat Footwear’s favorite style bloggers, Adam Gallagher and Sazan Barzani, came out to host a shopping night for fans & consumers. While at the event they offered fashion tips and styling advice. Guests enjoyed whiskey tastings from Kings County Distillery master distiller (and Cat Footwear Earthmover) Nicole Austin as well as music spun by DJ Jasper Stapleton.   Two Fotofwd machines were on hand so that guests could print their Instagram photos when they used the event hashtag #CATbootsNYC. The event was sponsored by Hal’s NY Seltzer Water and Pretzel Crisps.

Johnny Wujek, Bella Throne, Nastia Liukin, Russell Westbrook, Rocsi Diaz

RECAP: Nolcha Fashion Week: New York Spring/Summer 2015 Runway Shows

Nolcha Fashion Week: New York has just wrapped its Spring/Summer 2015 season at Eyebeam Atelier in Manhattan, featuring 12 designer runway shows.

 

Johnny Wujek, Bella Throne, Nastia Liukin, Russell Westbrook, Rocsi Diaz
Johnny Wujek, Bella Throne, Nastia Liukin, Russell Westbrook, Rocsi Diaz

Trend-setting celebrities who came out to support independent fashion design this season included: Kat Graham (Vampire Diaries), Bella Thorne (actress), Johnny Wujek (celebrity stylist), Nastia Liukin (Olympic Champion), Russel Westbrook (NBA), Constantine Maroulis (American Idol), Sammi Hanratty (actress), Kristen Ruhlin (actress), Skeery Jones (Z100), Shaun Ross (model), Soledad O’Brien (news anchor), Madeline Brewer (Orange is the New Black), Jessica Pimentel (Orange is The New Black), Mila J (singer/rapper), Mayer Hawthorne (recording artist) and Kristen Taekman (Real Housewives of New York).

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The first solo show on September 8th featured Katty Xiomara, who was fresh off her July 2014 Pret-a-Porter Sketchcolors Project Award, and presented a collection inspired by the art form of a “chocolatier” which melted geometric shapes into organic forms. The finale dress was a collaboration with Nolcha’s sponsor, OtterBox, integrating the new “Alpha Glass,” a fortified glass screen protector for mobile phones. Actresses Kat Graham, Kristen Ruhlin, and Sammi Hanratty all attended the show wearing original Katty Xiomara designs.

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The group show on September 8th featured designers: Rinat Brodach, Mariana Valentina, Sofia Arana, Mimi Tran, and a collective of menswear brands including: pants by Alberto, knitwear by Codice, shirts by Haupt, and sports jackets by Carl Gross. Celebrity friends & family came out to support model Andre King (brother of Swizz Beats and brother-in-law of Alicia Keys) as he walked in the menswear show.

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The “Ones To Watch” collective show on September 9th featured emerging brands including: Monstruosite, B’VENAJ Designs, Gregory Apparel, Oiselle, JBurgos, and Charles & Ron. The collective ended with the second annual Project SUBWAY, which challenged up and coming designers to construct one-of-a-kind pieces inspired by vegetables found in a SUBWAY(R) restaurant. A celebrity panel critiqued the designs, including: Bella Thorne (actress), Johnny Wujek (celebrity stylist), Nastia Liukin (Olympic champion), and Russell Westbrook (pro basketball’s MVP of fashion and SUBWAY Famous Fan), and ultimately, they chose the onion-inspired dress by Veritee Hill as the winner.

Nolcha Fashion Week’s official sponsors include: Dasani, Franciacorta, DON Q Rums, Adrian London Skincare, OtterBox, SUBWAY, Defiant Whisky, Bella Forma Wines, and Neulook.

For all runway images from each show, visit: http://nolchafashionweek.dphoto.com/#.
For more information, photos, or designer profiles, visit: www.nolchafashionweek.com.