Category Archives: Public Relations Events – Amp3 PR

RECAP: Indie Designers showcase Fall/Winter 2017 collections during the Nolcha Shows at NYFW

We just wrapped another successful season of the Nolcha Shows at New York Fashion Week for Fall/Winter 2017 at Artbeam Studios, featuring 9 runway shows.  The platform for indie brands remains the go-to downtown destination for discovering fresh designs during fashion week. 

The day kicked off with the “Ones To Watch” show at 1pm spotlighting emerging brands including: Mariana Valentina (Arabian Architecture-inspired statement dresses), Son Collection (Vietnamese womenswear), Just In Case (men’s and women’s streetwear from Taiwan), Chèlbè (made especially for tall women 5ft11+), and Stevenson University (a collective of students debuting their take on the little black dress).  

The 4:30pm Main Show featured two “Made in NYC” brands: Samantha Leibowitz (men’s and women’s ready-to-wear) and ACID NYC (men’s and women’s by husband & wife design duo), as well as Lavanya Coodly (where all materials are sourced in the USA and hand-embroidered in India). 

The 8pm show closed with a special presentation by PromGirl and PromGuy.  The show featured “Real Teens” walking the runway including Kalani Hilliker (Dance Moms), Madeline Stuart (the first model with Down syndrome & an advocate for inclusiveness), a male ballet dancer from Brooklyn, a football player who trains Rescue K9s from Newport Beach, a teen who advocates for literacy from San Francisco, and a budding entrepreneur from Chicago.  Randy Jackson was also on-site to introduce a live performance from rising latin star, Sammi Sanchez

Celebrities who came out to support independent fashion design included: Danielle Savre (Actress “Too Close To Home”), Aubrie Sellers (Singer,) Yonee (Electronic Artist), Zeke Thomas (DJ/Producer), Kim Appelt (Celeb Stylist), Syd Wilder (Actress/Comedian), Lauren Rae Levy (Celebrity Stylist), and Derek Warburton (Celebrity Stylist & Nolcha Shows Style Ambassador). 

Official Sponsors of the Nolcha Shows included: Citibank, Bai Brands, Mido Watches, L’Oréal, Cookie Pop, AOFM PRO, Hackamore, Sin Piedad Mezcal, and Breather.  

For more information or designer profiles, visit: www.nolchashows.com

PHOTOS

Celebrity Red Carpet Images: http://nolchashows.dphoto.com/album/2e86en

1pm “Ones To Watch Show”: 

Mariana Valentina: https://nolchashows.dphoto.com/#/album/74a67q

Son Collection: https://nolchashows.dphoto.com/#/album/eaed7u 

Just In Case: https://nolchashows.dphoto.com/#/album/998cdi 

Chèlbè: https://nolchashows.dphoto.com/#/album/badd7l

Stevenson University: https://nolchashows.dphoto.com/#/album/0788fx 

4:30pm Main Runway:

Samantha Leibowitz: https://nolchashows.dphoto.com/#/album/cfa4dn 

ACID NYC: https://nolchashows.dphoto.com/#/album/3c406s 

Lavanya Coodly: https://nolchashows.dphoto.com/#/album/54af4v

8pm Show:

PromGirl and PromGuy: http://nolchashows.dphoto.com/album/669f1i

Photo Credit for all: Nolcha Shows at NYFW 

@NolchaShows #NolchaShows

AMP3 Handles Publicity for The Tri-Annual Manhattan Vintage Show

We are excited to announce the addition of Manhattan Vintage, to our client roster.

The Manhattan Vintage Show, NYC’s premier vintage shopping event, returns this February 3rd & 4th, at the Metropolitan Pavilion.  Launched in 1992, Manhattan Vintage has become the largest, and oldest, vintage apparel & accessory show in the country, and a shopping mecca for designers, costumers, and vintage fashion lovers alike.

For those in the know, Manhattan Vintage acts as more than just a vintage shopping experience.  If you’re a lover of all things vintage, shopping the show is like visiting your favorite museum, except you actually get to touch and buy the art. It goes deeper though, the vendors at Manhattan Vintage are the best in the business. Offering up the best vendors in the business, these merchants are also historians, able to educate you on each piece and provide you with a shoppable history lesson.

Just in time for Valentine’s Day, this seasons special exhibition will be entitled “Jean-Paul Gaultier: Lingerie Through the Ages,” and will be comprised of archived, lingerie inspired, vintage Gaultier pieces alongside the original vintage lingerie styles that inspired the designs.

“By now it’s legend that Gaultier found inspiration in his grandmother’s closet. He was particularly fascinated with her corsets and other under garments. This exhibit will be an opportunity for attendees to see these early vintage lingerie pieces alongside Gaultier’s groundbreaking designs. We’re very excited to share this experience with the public,” said  Manhattan Vintage owner David Ornstein.

Dealers including Cherry Vintage, Daybreak Vintage, and James Veloria will be contributing pieces to the Gaultier exhibition, many of which will be exclusively available to shop at the show.

With 80+ vendors that span the decades, there’s a vintage dealer with a one-of-a-kind piece for everyone at Manhattan Vintage. NYC based vendor, Metropolis Vintage, recently acquired a substantial collection of vintage Bonnie Cashin designs that will bring lovers of layering and vintage Coach running. And then there are the ladies of Spark Pretty, who will be owning the vintage 90s market with several vintage Tony Alamo denim jackets, as well as all the 90’s prom dresses you could ever dream of.

The Manhattan Vintage Clothing Show will be open at the Metropolitan Pavilion on Friday, February 2nd (1pm to 8pm) and Saturday, February 3rd (11am-6pm). To learn more about The Manhattan Vintage Show, or for any press related inquiries, please contact Ashley Lutzker at AMP3 PR via 646-827-9594 or [email protected].        

CAT FOOTWEAR LAUNCHES #MAKEASCENETOUR IN NYC

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On Wednesday, October 19th, our client, Cat Footwear, launched their U.S. #MakeASceneTour in New York City with a press event and cocktail party at the Bowery Station.

Throughout the day, influencers were taken through the AW16 collection and given a first look at the upcoming SS17 line. The space was then opened up for a cocktail party, which featured cocktails by master mixologist Pamela Wiznitzer, jams by DJ Jasper Stapleton, and an array NYC’s greatest eats including charcuterie by Cherry Point, adorable mini pop tarts by Hail Mary, and heavenly cookies and brownies by Ovenly; all thanks to The Brothers Buoy who curated the tasty line up.

As guests checked out the collection and enjoyed the cocktail party, they made sure to enter the Make A Scene Weekend Getaway contest! Everyone who enters has a chance to join Cat Footwear at one of our next tour destinations: Chicago or L.A.. The trip includes $1000 flight voucher, $1000 hotel voucher, $500 Visa Gift Card for spending money, and of course a pair of Cat Boots. You can enter to win at: bit.ly/masweekend
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After a great night in NYC, Cat Footwear can’t wait to hit the road and head to the next stop on the #MakeASceneTour: Chicago!

More event photos here.

For more information, visit: www.CatFootwear.com.

About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc.  For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.  Rich in heritage, Cat Footwear began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women.  As a brand, Cat Footwear focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.

AMP3 ADDS LIUID AS CLIENT & HANDLES LAUNCH OF COLLABORATION SNEAKER WITH NY JETS PLAYER BRANDON MARSHALL

We are excited to announce the addition of emerging footwear brand, LIUID, to our client roster, starting with the launch of their sneaker collaboration with NY Jets Wide Receiver Brandon Marshall and his non-profit organization, PROJECT 375. $18 of each purchase will go to PROJECT 375, which is dedicated to eradicating the stigma surrounding mental health by raising awareness and improving care for those in need.

On Friday, October 7th, LIUID launched their #PROJECT375xLIUID collaboration sneaker, for men & women, at the Second Annual Paddle Battle event in NYC.  The celebrity ping-pong tournament is a fundraiser aimed at “turning the tables” on the stigma and was held at SPiN on East 23rd Street.  Celebrities including: Brandon and Michi Marshall, Nick Mangold, Eric Decker, Matt Forte, DeMaurice Smith, Ryan Fitzpatrick, Boomer Esiason, Maverick Carter, Sammi “Sweetheart” Giancola, Roger Goodell (Commissioner of the NFL), Robert “Woody” Johnson (owner of the Jets) and more came out to support the cause.

“Partnering with PROJECT 375 has been the perfect fit for our first collaboration,” says Stan Hu, Founder of LIUID—a footwear brand with an emphasis on comfort, fit, function and philanthropy.  “Due to my service in the military and its inherent connection to PTSD, I can personally relate to the importance of mental health awareness and the stigma that surrounds it.”

At the event, Brandon Marshall gave a presentation to the crowd to touch upon the goals of PROJECT 375 and talked openly about his own struggle with mental health issues.  As a professional athlete, he acknowledged his unique access to getting the proper help, and stated, “Football is my platform, not my purpose.”

Together, LIUID and PROJECT 375 plan to bring awareness and raise funds.  The collaboration shoe, which retails for $79, features bright green color accents: the official color for PROJECT 375’s campaign.  Both shoes have incorporated a green underlay that shows through as small speckles. This represents the idea that at first glance, on the surface, everyone looks the same, but on the inside, more than 100 million Americans are struggling with mental illness.  The overall design of the shoe signifies being able to see through the stigma surrounding the issue and the heel tab boasts the campaign’s hashtag, #IAMAWARE.

For more information or to purchase the shoes, visit: liuid.com/375.

EVENT PHOTOS: https://goo.gl/photos/rwx7bk9aCY9haFAY8

SNEAKER PHOTOS: https://goo.gl/photos/tibiXSs4h4j3vMa57