Category Archives: Public Relations Events – Amp3 PR

Cat Footwear, AMP3 PR, NYC, Fashion PR, Lifestyle PR, J Summer Fashion Show

RECAP: J Summer Runway Show at the top of New York’s Freedom Tower

History was made on Wednesday, June 26th, as AMP3 PR client Cat Footwear participated in a unique runway show produced by J Model Management on the 63rd floor of the soon-to-be-opened Freedom Tower at One World Trade Center in NYC.  This event not only marks the first runway show at the Freedom Tower, but it is also the first major event in general to be held in the already iconic building.

The fashion show featured 8 participating designers, but Cat Footwear was the only American brand and the only accessory brand on view. For the show, Cat Footwear featured 15 looks from their upcoming Fall14 Collection, 7 women’s and 8 men’s. The Fall14 Collection will be available for consumer purchase in August 2014 at www.catfootwear.com.

Immediately following the runway show, French Chef Sebastien Pourrat and his team from Cocotte SoHo prepared canapes and beverages for a VIP cocktail reception and networking hour.

One of the major questions of the night, repeatedly asked by the media in attendance, was why each brand chose to participate in this unique event.  For Cat Footwear, the Freedom Tower represents strength, rebuilding and resilience, and the Caterpillar brand is all about building communities and skylines with a strong, rugged attitude.  As such, it was really an honor for Cat Footwear to show their collection in a building that will become the most iconic skyscraper in America’s skyline.  It was especially fun and fitting to have the construction men in their hard hats leading guests into the building and up the elevator.

J Model Management is a global fashion show organizer led by Jessica Minh Anh, who specializes in producing history-making catwalks at the world’s most iconic venues.  Past shows have included: over the Grand Canyon, atop the London Tower Bridge, and at the Twin Towers SkyBridge in Malaysia.

Youngblood Hawke // CAT Footwear | Fashion PR | New York City

RECAP: Cat Footwear Presents “Second Shift” Featuring Youngblood Hawke

On Tuesday, February 18th, Cat Footwear held a runway show and concert at Vinyl in the Hard Rock Hotel to launch their Fall/Winter 2014 lifestyle collection during Magic Market Week in Las Vegas. The event featured a runway show, which showcased a mix of 44 new men’s and women’s styles. The brand, which is most widely recognized for its footwear in the work sector, used this as an opportunity to show off it’s more fashionable side for Vegas-bound press, buyers and retailers. The show focused on Cat Footwear’s lifestyle collection, which includes the re-launch of their iconic work boot, the “Colorado Boot” for Fall, 2014. The Colorado boot has been around for over 20 years, and with work-wear serving as a major fashion trend this season, the brand is launching this signature silhouette in bright new colors for men (red, blue, green, and orange) and new textures for women (pony hair, metallics, studs, and leopard print). The crowd was also treated to a live performance by Youngblood Hawke, who performed the final song during the runway show and then transitioned into a high-energy set closing with their hit song, “We Come Running.” The band, who epitomize Cat’s fashion consumer, rocked out in Cat Footwear on stage including the Colorado, Morrison, Vinson, Abe and Alexandria boots. For more information, visit: www.catfootwear.com.

Nolcha Fashion Week | AMP3 PR | Fashion PR

RECAP: Nolcha Fashion Week: New York 2014, Presented By RUSK

Nolcha Fashion Week: New York presented by RUSK has wrapped its Fall/Winter 2014 season at Pier 59 Studios in Manhattan, featuring 13 designer runway shows.

Trend-setting celebrities who were looking to take in some refreshing talent this season, and came out to support independent fashion design included: Jennie Garth (90210), Kelly Rutherford (Gossip Girl), Zendaya (actress/singer), Elliott Sailors (womenswear & menswear top model), Kat Graham (Vampire Diaries), Derek J (Bravo’s Fashion Queens), Kristen Taekman (Real Housewives of New York), Pia Pizza (Mobwives), Jeremy Jackson (Baywatch), Frank Ferrer (Guns & Roses), Morgan O’Connor (model), Brittany Mason (model), Krystle Joy Brown (Broadway’s Motown), Katie Rose Clarke (Broadway’s Wicked), and HRH Princess Theodora of Greece and Denmark.

The day kicked off with a gorgeous solo runway show at 12pm by couture designer, Léka, who wowed the audience with 22 avant-garde looks.
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The 3pm solo runway show featured ready-to-wear designer Katty Xiomara, who previewed her new “Peanuts Played by Katty” collection, which was inspired by the Peanuts characters (Snoopy, Charlie Brown and the gang). Celebrity supporter, Jennie Garth, returned for the second season in a row to see Katty’s show firsthand.
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The 5:30pm collective show featured Nolcha’s “Ones To Watch” designers, each debuting 10 looks on the Nolcha runway. Participating designers included: Naveda Couture, Christina Yi, Riza Manalo, Maison de Papillon, Gail Be Designs, and Christian Benner.
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The closing show at 8:30pm featured 5 designers returning to Nolcha Fashion Week: Jungwon (designer men’s and women’s rain coats and outerwear, featuring footwear provided by Cat Footwear), Gabrielle Arruda (women’s ready-to-wear), L. Catherine London (women’s ready-to-wear), Nina Athanasiou (women’s and men’s couture), and Dany Tabet (jaw-dropping eveningwear).
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Nina Athansiou’s show featured gender-bending female top model, Elliott Sailors, who modeled both womenswear AND menswear from Nina’s collection on the runway. This was Elliott’s first season doing both womenswear AND menswear within the same runway presentation.
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The Presenting Sponsor RUSK was joined by official sponsors: Smartwater, DonQ Rum, Air Europa, Defiant Whisky and Fashionmonitor.com.

For more images from each individual designers collection, visit: http://nolchafashionweek.dphoto.com/.

Launch NYC Fashion Week | Fashion PR

RECAP: LAUNCH NYC presents: Manufacture New York Incubator Runway Shows Fall/Winter 2014

Yesterday, February 5th, 2014 served as the kick-off day for the inaugural LAUNCH NYC Fashion Week–a new 8-day Fashion Week that incorporates runway, retail & showroom into one seamless experience at a beautiful 5,000 square foot storefront space on West 17th Street.

The concept was ‘launched’ by Manufacture New York, a fashion incubator & factory for independent fashion designers, and was produced in partnership with photography retailer Adorama.

The first day of shows was split into two collectives, showcasing an array of talented members from MNY’s incubator. All presenting brands were produced locally; made in NYC.

The 2:00pm show was a Ready-To-Wear collective featuring Abacaxi, Vaunt & Sol, and Heart & Noble (a jewelry brand that does 3D laser-cutting designs).

The 6:00pm show was the Demi-Couture / Couture collective featuring Minnoji, Modu, and Mimi New York.

LAUNCH NYC runs February 5-12th, including upcoming runway presentations from Carrie Hammer, Laurel DeWitt, Tabii Just, Daniel Silverstein, Gita Omri, Laquan Smith, Namm Clothing and Luar Zepol.

For more information, visit:
launchnyc.co
manufactureny.org

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MNY Mission Statement:
Our mission is to reawaken and rebuild America’s fashion industry, foster the next wave of businesses, and create a transparent, sustainable global supply chain. Manufacture New York is a hybrid fashion incubator and factory dedicated to providing independent fashion designers with the resources and skills to streamline their process, from concept to customer. We are driving the transformation of local manufacturing, so it can be the most affordable, innovative, and sustainable option for all.

About LAUNCH NYC:
LAUNCH NYC is an 8-day experience that takes NYFW to a whole new level. LAUNCH NYC combines a state-of-the-art runway with luxurious retail and showroom space. Designers can show their latest collection on the runway, and then host their samples in the adjacent showroom for private appointments with buyers and press, while selling from their current collection to New York’s fashion-loving public in the retail pop-up store. This is a model for the future that not only makes sense from a marketing and branding point of view, but also from an economic standpoint for independent designers. LAUNCH NYC is an innovative, integrated New York Fashion Week experience that is sustainable for designers and the fashion industry as a whole.

2pm Ready-To-Wear Runway Photos:
*Featuring Abacaxi, Vaunt & Sol, Heart & Noble
https://plus.google.com/u/0/photos/116312685243660802502/albums/5977281364509542609
Photo Credit: Udor Photography

6pm Demi-Couture / Couture Runway Photos:
*Featuring Minnoji, Modu, Mimi New York
https://plus.google.com/u/0/photos/116312685243660802502/albums/5977321102868981409
Photo Credit: Udor Photography

General backstage and Step & Repeat Photos:
*More photos aggregating here throughout the day
https://plus.google.com/u/0/photos/116312685243660802502/albums/5977289186910426321