Category Archives: Public Relations Events – Amp3 PR



On Wednesday, October 19th, our client, Cat Footwear, launched their U.S. #MakeASceneTour in New York City with a press event and cocktail party at the Bowery Station.

Throughout the day, influencers were taken through the AW16 collection and given a first look at the upcoming SS17 line. The space was then opened up for a cocktail party, which featured cocktails by master mixologist Pamela Wiznitzer, jams by DJ Jasper Stapleton, and an array NYC’s greatest eats including charcuterie by Cherry Point, adorable mini pop tarts by Hail Mary, and heavenly cookies and brownies by Ovenly; all thanks to The Brothers Buoy who curated the tasty line up.

As guests checked out the collection and enjoyed the cocktail party, they made sure to enter the Make A Scene Weekend Getaway contest! Everyone who enters has a chance to join Cat Footwear at one of our next tour destinations: Chicago or L.A.. The trip includes $1000 flight voucher, $1000 hotel voucher, $500 Visa Gift Card for spending money, and of course a pair of Cat Boots. You can enter to win at:

After a great night in NYC, Cat Footwear can’t wait to hit the road and head to the next stop on the #MakeASceneTour: Chicago!

More event photos here.

For more information, visit:

About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc.  For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.  Rich in heritage, Cat Footwear began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women.  As a brand, Cat Footwear focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.


We are excited to announce the addition of emerging footwear brand, LIUID, to our client roster, starting with the launch of their sneaker collaboration with NY Jets Wide Receiver Brandon Marshall and his non-profit organization, PROJECT 375. $18 of each purchase will go to PROJECT 375, which is dedicated to eradicating the stigma surrounding mental health by raising awareness and improving care for those in need.

On Friday, October 7th, LIUID launched their #PROJECT375xLIUID collaboration sneaker, for men & women, at the Second Annual Paddle Battle event in NYC.  The celebrity ping-pong tournament is a fundraiser aimed at “turning the tables” on the stigma and was held at SPiN on East 23rd Street.  Celebrities including: Brandon and Michi Marshall, Nick Mangold, Eric Decker, Matt Forte, DeMaurice Smith, Ryan Fitzpatrick, Boomer Esiason, Maverick Carter, Sammi “Sweetheart” Giancola, Roger Goodell (Commissioner of the NFL), Robert “Woody” Johnson (owner of the Jets) and more came out to support the cause.

“Partnering with PROJECT 375 has been the perfect fit for our first collaboration,” says Stan Hu, Founder of LIUID—a footwear brand with an emphasis on comfort, fit, function and philanthropy.  “Due to my service in the military and its inherent connection to PTSD, I can personally relate to the importance of mental health awareness and the stigma that surrounds it.”

At the event, Brandon Marshall gave a presentation to the crowd to touch upon the goals of PROJECT 375 and talked openly about his own struggle with mental health issues.  As a professional athlete, he acknowledged his unique access to getting the proper help, and stated, “Football is my platform, not my purpose.”

Together, LIUID and PROJECT 375 plan to bring awareness and raise funds.  The collaboration shoe, which retails for $79, features bright green color accents: the official color for PROJECT 375’s campaign.  Both shoes have incorporated a green underlay that shows through as small speckles. This represents the idea that at first glance, on the surface, everyone looks the same, but on the inside, more than 100 million Americans are struggling with mental illness.  The overall design of the shoe signifies being able to see through the stigma surrounding the issue and the heel tab boasts the campaign’s hashtag, #IAMAWARE.

For more information or to purchase the shoes, visit:






Rohitava Banerjee Debuts Spring / Summer 2017 Collection at New York Fashion Week

On September 12th, luxury womenswear designer Rohitava Banerjee showcased his much anticipated Spring/Summer 2017 collection at The Nolcha Shows during New York Fashion Week. While viewing his SS17 collection, the audience got a taste of the designer’s love for story-telling and lost civilizations with a show inspired by the five most influential Sultans of the early Ottoman Empire. Through detailed narrative based embroidery, a signature of Banerjee’s, each section of the show told the story of the 5 Sultans and their most notable acts, with a focus on their dreams of expansion and empire building.  The silhouettes within the collection displayed crisp, sharp lines which were inspired by the geometry of early Ottoman armor and weaponry, specifically the curved scimitar sword.

Rohitava Banerjee is a young NYC-based designer and student at Parson’s School of Design. This past February he showed at NYFW for the first time with his AW16 collection, inspired by Greece and the stories of the 5 Grecian rivers to the underworld.  Following the show, the NY Post referred to him as a “19-year-old wunderkind” and Sourcing Journal referred to him as the “next Alexander McQueen”.

RECAP: Indie Designers showcase Spring/Summer 2017 collections during the Nolcha Shows at NYFW

The Nolcha Shows at New York Fashion Week just wrapped the Spring/Summer 2017 season at Artbeam Studios, featuring 13 runway shows.

The day kicked off with the “Ones To Watch” show at 11am spotlighting emerging brands including Jody Bell (UK), Olivia B (Cayman Islands), New York School of Design, Just in Case (China), Alice Yim and Minan Wong.  All were showing for the first time at the Nolcha Shows except for returning designers Alice Yim and “Made in NYC” brand Minan Wong.

The 2pm solo show featured buzzed-about Chinese brand LU YANG by YANG LU, who strikes a perfect balance between wearability and minimalism, function and comfort using architectural silhouettes with geometric prints.

The 5pm main show featured newcomer Samantha Leibowitz, and returning brands ACID NYC and Rohitava Banerjee. Leibowitz presented her collection of edgy women’s ready-to-wear, while ACID NYC showed a color mix of men’s and women’s looks inspired by the sea—both are sustainable “Made in NYC” brands.  For Banerjee, a Parsons student, this was the anticipated follow-up show to his debut show in February where he was dubbed “the next Alexander McQueen” (Sourcing Journal) and “a 19-year-old wunderkind” (NY Post).

The 8pm evening show closed with the China Moment collective, including NIKISTAVIA (customizable haute couture), Syu Syu Han (high-end women’s ready-to-wear), and Cashmere Song (a collection of cream colored eco, raw cashmere from head to toe).

Celebrities who came out to support independent fashion design included: Mischa Barton (“The OC”), Jessica Lowndes (“90210”), Teyana Taylor (singer and star of Kanye West’s new video “FADE”, who wore Nolcha designer Syu Syu Han) with boyfriend Iman Shumpert (Cleveland Cavaliers and co-star in Kanye West’s new video), Fatima Ptacek (Teen Star of “Dora The Explorer” who wore LU YANG to the show), Tyler Hilton (“One Tree Hill,” “Walk The Line”), Olivia Caridi (“The Bachelor” and host of “Distractify” who wore LU YANG to the show), Derek Warburton (Celebrity Stylist), Lauren Rae Levy (Celebrity Stylist), Elliott Sailors (Model), Asaf Goren (“So You Think You Can Dance” who also walked in the ACID NYC show), Gianna Ferazi (Nickelodeon star) and Miss New York. America’s Next Top Model stars Mame Adjei and Hadassah Richardson walked in the shows.

Official Sponsors of the Nolcha Shows included Citi Bank, UPS, NeoGrid for Fashion, Red Cherry Lashes X Valley of the Dolls, BluePrint, and J.R. Ewing Bourbon.

For more information or designer profiles, visit:


Celebrity Red Carpet Images:

11am “Ones To Watch Show”: 

Jody Bell:

Olivia B:

New York School of Design:

Alice Yim:

Just in Case:

Minan Wong:


5pm Main Runway Show: 

Samantha Leibowitz:


Rohitava Banerjee:

8pm Collective Show:


Syu Syu Han:

Cashmere Song: