Archive for January, 2009

Relationships DO Matter Most in Media Relations

Friday, January 30th, 2009

I stumbled across a blog entry written by David Mullen titled “Relationships Don’t Matter Most in Media Relations.”  Though it’s well-written, thoughtful, and educated, I’ll beg to differ with his notion that building relationships shouldn’t be the top priority of PR professionals. Mullen’s first argument is that many people on the ...

When Super Bowl Ads Are So Wrong They’re Right (But Are They?)

Wednesday, January 28th, 2009

A couple weeks ago I addressed the matter of the Burger King Whopper Sacrifice, and how it positioned itself to be an incredibly successful campaign regardless of the public’s actual response to the ad.   This week, PETA has made public their Super Bowl ad that was refused by NBC, as the ...

Holy Niche, Batman!: Social Media’s Fragmentation

Tuesday, January 27th, 2009

My recollection, with respect to social networks, only goes as far back as Friendster.  I was in college, and I had a housemate who I loved dearly, but spent a very good portion of her waking hours giggling in the room next to mine, laughing at all her Friendster friends. The ...

In a Tough Market, Burger King Proves Why PR Should Never Be Sacrificed

Friday, January 16th, 2009

None of my Facebook friends de-friended me for a fraction of a Whopper (though, like my AMP3 colleague, I have been awkwardly de-friended before, just never for beef).  But according to the stats, over 230,000 “friends” were “sacrificed” via the most recent Facebook App web-campaign, where by axing 10 friends ...

Snuggies, and How They Inadvertently Proved Anything is Possible

Wednesday, January 14th, 2009

Whether you recognize them by name or by sight, Snuggies are a commercial albatross around our necks (or TVs, rather).  As Time points out, you’ve almost certainly seen the commercials for them, and there are those of you that are actually buying them. (If you haven’t had the pleasure of catching ...

What Do We Do Now?!

Friday, January 9th, 2009

AT&T is slated to layoff 12,000 workers in the upcoming year; a bittersweet irony coming from the company whose warm and good-natured slogan used to be “Reach out and touch someone.”Layoffs are everywhere, an unavoidable topic du jour (and most likely a topic du demain, as well) and the media ...

Why Does the History Channel Have to Be So Bittersweet?

Monday, January 5th, 2009

Ignore everything last week’s episode of “The City” taught you about New York City and girls that work in Public Relations.  First, girls that work in Public Relations actually work as opposed to having fake jobs set up for them by a TV Network (Kelly Cutrone’s face when inquiring about ...

Let’s Hope My ESP Brings Me a Good 2009

Friday, January 2nd, 2009

For the last few weeks, I’ve been experiencing minor bouts of ESP, such as hoping a certain episode of “Will and Grace” will be on (and it was!) or predicting the first number to be called in a series of lotto numbers (and it’s happened before, and I have a ...