Archive for February, 2009

Are Commercials Actually More Than Obtrusive Interruptions From Television Watching?

Friday, February 27th, 2009

There are a number of people that confuse Public Relations with Advertising.  Often times, people think that we pay to have articles written about our clients (and I’m sure that that’s happened before, but for above-board firms like AMP3, every placement is earned). When I try to explain to people the ...

What is the Reasoning Behind a Re-Brand When Your Original Brand Was Clearly Better?

Tuesday, February 24th, 2009

I’m no marketing wiz.  I’m just someone who’s observant and can (tries to, at least) make logical deductions.  That said, I read an interesting article at Consumerist today about the backlash Tropicana is feeling from “Loyal Customers” after changing the widely-recognizable Orange and Straw. The new packaging, which is softer in color ...

Take Back NYU! Doing Themselves, NYU a Great Disservice

Friday, February 20th, 2009

For anyone that hasn’t been following the story about the NYU student’s protest, here’s a summary: Take Back NYU! (TBNYU) is an organization comprised of other NYU organizations, mobilized to fight for budgetary disclosure (and the occupation of the Kimmel Center includes solidarity with the University of Gaza on many different ...

Is Being Fat the REAL Economic Stimulus Package?

Wednesday, February 18th, 2009

I read online (and therefore it must be true) that the economic downturn is causing us, as a society, to get fat. Stress-eating, lower food budgets (which means people spend their money on non-perishables, like Rice-A-Roni and Spaghettios instead of fresh fruits and vegetables), and more time sulking in the recession ...

Is There a Proper Way to Handle PR Missteps and Come Out On Top: Some Case Studies

Wednesday, February 11th, 2009

In no particular order: ·      Christian Bale verbally assaults someone on the set of the new “Terminator” movie ·      Chris Brown was booked for beating his girlfriend, Rihanna ·      Michael Phelps had pictures of him smoking from a bong taken, and admitted to “irresponsible actions” ·      Alex Rodriguez, the Yankees golden boy, allegedly took ...

Why the Girl Scouts Need to Move Their Delicious Cookie Sales Initiatives Online

Friday, February 6th, 2009

Full Disclosure: I was a Brownie for about 2 years.  Granted, I was a member of Troop 666 (no kidding), and I was a bit of a rebel in organizing an after-school revolt against the uninspired mothers that thought Munchkins were the appropriate snack for EVERY SINGLE TROOP MEETING (my little ...

Real Or Not, DABA is the Wrong Outlet For Commiserating

Tuesday, February 3rd, 2009

DABA, Dating A Banker Anonymous, is either evil genius, or evil garbage.  Questions have been raised as to the truthfulness of the site (are there really girls so shallow that they have to complain about not being able to spend as much of their boyfriend’s/husband’s money?).  Given the fact that ...