Footwear Client “Cat Footwear” Launches First Pop-Up in NYC [RECAP]
Cat Footwear, an AMP3 PR client, has taken over The Corner Pop-Up space on Lexington & 47th Street in Midtown Manhattan for the entire month of October. The last few weeks of the month we’ve been hosting a series of private PR & consumer facing events to introduce the brand to NYC.
On October 8th & 9th we hosted the “White Heat” SS15 Presentation attended by editors, bloggers, and Cat Footwear retailers. 16 fully styled models were on hand to preview the SS15 collection while guests enjoyed cocktails & canapés, as well as music spun by DJ Jasper Stapleton.
October 11th was the “International Day of the Girl” shopping event at the pop-up. The International Day of the Girl is a day declared by the UN and intended to bring awareness to gender inequalities and injustices around the world. A portion of all Cat Footwear sales on this day were donated to E.P.I.C., the clean drinking water charity run by our Earthmovers, Alexi Panos & Tennille Amor.
On October 14th we hosted the “#ColoradoCouture” Art Event & AW14 Presentation. For this event we invited 5 NYC artists across different artistic mediums to use Cat Footwear’s iconic Colorado Boot as a canvas to create their own original art. We exhibited the works of Ivan Orama, Liz Lomax, Misha Tyutyunik, Amanda Dolan, and James Gulliver Hancock at the event. Additionally models were on hand to present the current AW14 Colorado Collection. Guests enjoyed cocktails & canapés, as well as music spun by DJ Jasper Stapleton.
On October 16th Cat Footwear Earthmover Tyler Hilton played a private concert for some of his biggest fans who won tickets through a social media contest run on Cat Footwear’s Facebook page. Additionally, Tyler’s performance attracted quite a street crowd, as it was piped out onto the sidewalk. The event was sponsored by William Wolf Whiskey, Hal’s NY Seltzer Water, and Pretzel Crisps. Two Fotofwd machines were on hand so that guests could print their Instagram photos when they used the event hashtag #CATbootsNYC.
On October 21st two of Cat Footwear’s favorite style bloggers, Adam Gallagher and Sazan Barzani, came out to host a shopping night for fans & consumers. While at the event they offered fashion tips and styling advice. Guests enjoyed whiskey tastings from Kings County Distillery master distiller (and Cat Footwear Earthmover) Nicole Austin as well as music spun by DJ Jasper Stapleton. Two Fotofwd machines were on hand so that guests could print their Instagram photos when they used the event hashtag #CATbootsNYC. The event was sponsored by Hal’s NY Seltzer Water and Pretzel Crisps.
RECAP: Nolcha Fashion Week: New York Spring/Summer 2015 Runway Shows
Trend-setting celebrities who came out to support independent fashion design this season included: Kat Graham (Vampire Diaries), Bella Thorne (actress), Johnny Wujek (celebrity stylist), Nastia Liukin (Olympic Champion), Russel Westbrook (NBA), Constantine Maroulis (American Idol), Sammi Hanratty (actress), Kristen Ruhlin (actress), Skeery Jones (Z100), Shaun Ross (model), Soledad O’Brien (news anchor), Madeline Brewer (Orange is the New Black), Jessica Pimentel (Orange is The New Black), Mila J (singer/rapper), Mayer Hawthorne (recording artist) and Kristen Taekman (Real Housewives of New York).
The first solo show on September 8th featured Katty Xiomara, who was fresh off her July 2014 Pret-a-Porter Sketchcolors Project Award, and presented a collection inspired by the art form of a “chocolatier” which melted geometric shapes into organic forms. The finale dress was a collaboration with Nolcha’s sponsor, OtterBox, integrating the new “Alpha Glass,” a fortified glass screen protector for mobile phones. Actresses Kat Graham, Kristen Ruhlin, and Sammi Hanratty all attended the show wearing original Katty Xiomara designs.
The group show on September 8th featured designers: Rinat Brodach, Mariana Valentina, Sofia Arana, Mimi Tran, and a collective of menswear brands including: pants by Alberto, knitwear by Codice, shirts by Haupt, and sports jackets by Carl Gross. Celebrity friends & family came out to support model Andre King (brother of Swizz Beats and brother-in-law of Alicia Keys) as he walked in the menswear show.
The “Ones To Watch” collective show on September 9th featured emerging brands including: Monstruosite, B’VENAJ Designs, Gregory Apparel, Oiselle, JBurgos, and Charles & Ron. The collective ended with the second annual Project SUBWAY, which challenged up and coming designers to construct one-of-a-kind pieces inspired by vegetables found in a SUBWAY(R) restaurant. A celebrity panel critiqued the designs, including: Bella Thorne (actress), Johnny Wujek (celebrity stylist), Nastia Liukin (Olympic champion), and Russell Westbrook (pro basketball’s MVP of fashion and SUBWAY Famous Fan), and ultimately, they chose the onion-inspired dress by Veritee Hill as the winner.
Nolcha Fashion Week’s official sponsors include: Dasani, Franciacorta, DON Q Rums, Adrian London Skincare, OtterBox, SUBWAY, Defiant Whisky, Bella Forma Wines, and Neulook.
AMP3 Press Day featuring Fall 2014 Fashion Trends [AMP3]
On August 27th, we hosted our very own “AMP3 Press Day” to highlight five favorite brands for the Winter / Fall season: Bela Criacao, Citizen Ciao, SNOWMAN New York, NOMAD by Tess Johnson and Cat Footwear. The open-house event showcased each brand’s latest Fall 2014 collection with a glimpse of what is coming for Holiday 2014 and Spring 2015.
Bela Criacao, Portuguese for “Beautiful Creations,” is a contemporary womenswear brand inspired by the sights, sounds, colors and culture of South America, and made in New York City. The body-conscious brand is designed for a woman’s body, with separates and dresses that can be worn from day into night. The Fall 2014 collection has just launched at: www.belacriacao.com.
Citizen Ciao is a lifestyle street wear brand for men and women, inspired by the Southern California surf culture. The brand’s “citizens” have an urban attitude and are diverse and multicultural, hence the brand’s slogan, “the new surf.” This brand new urban-infused surf brand just launched in July, 2014 and is available now at: www.citizenciao.com.
SNOWMAN is a New York City based premium down outerwear company for women that stands at the cross section of fashion and function. Snowman finds inspiration in the edge and flavor of the Big Apple’s urban landscape, and they use top quality materials to create fashionable silhouettes at a reasonable price point. SNOWMAN is sold in The Shop at Equinox among other New York boutiques, and can be seen at: www.snowmannewyork.com.
NOMAD by Tess Johnson is a collection of designer backpacks born from unique prints, couture techniques and classic design. The fashionable NOMAD backpack comes with all kinds of functional features including: a separate space for your laptop and tablet, straps with two easy access pockets for your cell phone and metrocard, and interior circle pocket for keeping an umbrella or water bottle dry, and a matching internal pouch for your smaller items like your keys. The collection officially launches via Kickstarter on September 1st, and will be shipping in time for the Holiday 2014 travel season. For more info: www.tessjohnsondesign.com.
Cat Footwear is the global footwear licensee of Caterpillar Inc. For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand. Rich in heritage, Cat began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women. Today, Cat Footwear is sold in more than 140 countries worldwide, and can be found in all major NYC shoe boutiques including: Limelight Marketplace, Shoe Parlor, Shoegasm, Zacky’s, and Orva Shoes. To view the Fall 2014 collection, visit: www.CatFootwear.com.
For more info on AMP3’s client roster, check out: www.AMP3pr.com.
Nolcha Fashion Week: New York announces September S/S 2015 designer lineup and new, larger venue
Nolcha Fashion Week has announced the official New York City calendar of events for it’s September’s SS15 fashion week. This season’s events will run September 6th – 10th, 2014, and to accommodate the growing interest in independent fashion design, the runway shows will take place over the course of two days (September 8th & 9th) at a brand new, much larger venue this season: Eyebeam Atelier.
Continuing in their seventh consecutive year, and held during New York Fashion week, Nolcha is one of the city’s leading platforms for global independent fashion designers, showcasing over 20 designers this season.
Presenting brands include: Katty Xiomara, Rinate Brodach, Mariana Valentina, Monstruosite, and MIMI Tran, including menswear with wearable tech. Nolcha’s “Ones To Watch” collective runway show will feature hot emerging brands including: Sofia Arana, B’VENAJ Designs, Gregory Apparel, Oiselle, JBurgos, and Charles & Ron.
“At Nolcha Fashion Week, the art of fashion is alive and well,” says CEO of Nolcha, Kerry Bannigan, “We’re honored to be at the forefront of emerging fashion, by providing designers with a destination where they can introduce their collections in a way that makes economic sense while giving them exposure to a global audience. We’ve felt the growth and increase in designer interest over the past few seasons, and we’re excited to produce the event in a bigger way this Fall.”
Eyebeam Atelier is located at 540 West 21st Street between 10th & 11th avenues. Shows will take place at 6:00pm and 8:30pm on September 8th, and at 11:45am on September 9th.
Official Sponsors include: Franciacorta, DON Q Rums, Adrian London, Otter Box, Defiant Whisky and Bella forma Wines, Neulook and Sparkling Ice.
Individual biographies on each of the participating designer collections can be found at: www.nolchafashionweek.com/designers.
For a video recap of Nolcha Fashion Week: New York last season, February 2014, visit:http://vimeo.com/89741920/.
About Nolcha Fashion Week: New York
Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Continuing into the seventh year, Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through individual and collective runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business. The successful showcase consistently receives positive media coverage which has included: Forbes, Bravo TV, WWD, BBC, NBC, MTV, Cosmopolitan, Glamour, Lucky, Financial Times, and many others.