Launch Event for New Men’s Footwear Brand Paul Drish Held in NYC
Earlier this December Paul Drish, a new men’s footwear and accessories brand, launched an Autumn/Winter 2014 collection. filling their intimate showroom space in Tribeca with notable menswear media and influencers.
It celebrated the launch of the brand and the debut of their first men’s footwear and accessories collection, complete with 26 shoe styles and 7 bag styles. Guests were able to view the collection in its entirety, try on their favorite styles, and even make purchases. Guests were also treated to cocktails courtesy of Clyde May’s Alabama Whiskey and Milano Green Vodka, as well as shoe shines from John Allan’s Premier Men’s Grooming Club.
Paul Drish co-founder Arveena Ahluwalia was on hand to walk guests through the collection and speak to the inspiration behind it.
“I wanted to not only create the most comfortable shoe, but also design them on par with other luxury fashion brands,” said Ahluwalia of the brand, “Growing up in India, I always admired the nation’s centuries of craft leatherworking. With the strong integrity in craftsmanship coupled with lower production costs due to a vertically integrated factory, we eliminate the third party and are able to produce high-end leather shoes and bags at competitive prices.”
The Paul Drish showroom, located at 50 Murray Street, is now open to the public for private appointments. Consumers will enjoy a fully pampered shopping experience from start to finish, whether they stop by the Tribeca loft to sip scotch and try on the shoes, or order via the e-commerce platform (which is available nationwide, with free shipping and free returns). All Paul Drish shoes feature the brand’s signature purple lining, are delivered in a durable drawer-style jute box, and are tucked inside an embroidered purple cotton dust bag. Each pair comes with a leather shoe horn and an extra padded leather insole for additional comfort.
For more information, visit: www.pauldrish.com.
About Paul Drish:
Paul Drish is a division of Drish North America. For over 25 years, Drish has been manufacturing and exporting high-end leather footwear to Europe and Asia for luxury fashion brands. Paul Drish products are designed for men everywhere who aren’t satisfied with routine, who stop to admire everyday beauty and who travel the world extensively. Paul Drish is not just another brand of shoes and bags; it is a gateway to new experiences through which men will gain a fresh perspective on the world around them.
Award Dinner honoring fashion designer Reem Acra
Earlier in the month, non-profit “Bridges of Understanding“, held their annual awards dinner at Lincoln Center in New York City. This year they honored fashion designer Reem Acra and AMP3 PR handled publicity for the evening. The award was presented by Steven Kolb, the CEO of the CFDA, and the event was co-chaired by philanthropists Cathie Black and Tom Harvey.
BOU is an organization aimed at bridging the cultural divide between Americans and the Arab world, by providing in-school education initiatives that pair high school classrooms in the US with their peers in the Middle East through a videoconferencing-based curriculum. The goal is to teach youth about their commonalities, to overcome the cultural divide, to shift negative perceptions, and to grow towards a more empathetic future among nations. Previously held in DC, this was the first Building Bridges award dinner in NYC, and it honors individuals who further the mission and ethos of the organization.
Lebanese fashion designer, Reem Acra, is a perfect example of an empowered woman from the Middle East who has taken the basic cultural tradition of sewing which she learned from her mother, and harnessed it to become an entrepreneur and one of the world’s top couture designers. She exemplifies the importance that the arts (and in this case fashion) have on building an understanding between peoples, especially during times of sociopolitical unrest. “The Council of Fashion Designers of America is proud to count Reem Acra among its prestigious membership of creative talent,” says Steven Kolb of the CFDA, “Fashion is a universal language of which Reem has a powerful voice. Her beautiful clothes empower women around the world and there is no better example that similarities of cultures are greater than their differences.”
Of the honor, Reem Acra said: “It is both an honor and a privilege to be standing here tonight, an honor to be recognized for my participation in our efforts to promote a better world. As you are aware, I spend the majority of my time in a world of magic and elegance; finding new ways to celebrate the woman’s inherent beauty and make life a more luxurious experience for everyone that I can touch. I am always conscious however, of the need that we all have to give back. When I became aware of “Bridges of Understanding,” I knew that it was a place where my humble efforts could add to those of others, and together we could achieve the kind of change we all know is possible.”
Notable guests included: Reem Acra, Steven Kolb (CFDA), Cathie Black & Tom Harvey (co-chairs), Dr Mehmet Oz & his wife Lisa Oz, Ariel Foxman (InStyle), Bobbie Thomas (Today Show), Bevy Smith (Fashion Queens, Bravo), Noah Levy (Gossip Table), David Bradley (Owner, Altantic Media Group), and Dayle Haddon (Model). Funds raised from the evening will in part allow Bridges of Understanding’s education programs to find a home in New York City.
In November of this year, a New York City public school in the Bronx will be the first school to bring “YouthTalk” to the area, and will later pilot a new middle school curriculum, “Bridges at School.” At AMP3 PR, we were honored to merge our love for Fashion PR with philanthropy, and were delighted to have our media contacts further support the cause with coverage in fashion publications like WWD, regional newspapers like The New York Observer, and digital fashion outlets like The Fashion Times. For more information about the cause, visit: www.bridgesofunderstanding.org.
AMP3 PR Adds Paul Drish Men’s Luxury Footwear To Client Roster
We’re excited to announce that AMP3 PR has added Paul Drish Men’s luxury footwear to the client roster. Paul Drish is a new collection of high-end leather shoes & bags. Through their vertically integrated manufacturing facilities and innovative technology, Paul Drish is able to produce high quality footwear at an accessible price point. The brand officially launches in the U.S. on November 20th but the collection is available for pre-order on their website: www.pauldrish.com.
The Paul Drish business model is strictly e-commerce, and by keeping it so, they’re able to pass on savings directly to customers. They also have a gorgeous by-appointment-only Tribeca loft where customers can make an appointment (on the website) to come in and sip scotch while trying on their favorite styles prior to ordering. In fact, all customers receive a luxury experience with Paul Drish. All Paul Drish shoes feature the brand’s signature purple lining, are delivered in a durable drawer-style jute box, and are tucked inside an embroidered cotton dust bag. Each shoe order also comes with a leather shoe horn and an extra padded leather insole for additional comfort. All orders also come with free shipping and returns as well as a one-time $20 return credit towards your next purchase.
For press inquiries, please contact [email protected] or 646-827-9594.
RECAP: Cat Footwear Launches First Pop-Up in NYC
Cat Footwear, an AMP3 PR client, has taken over The Corner Pop-Up space on Lexington & 47th Street in Midtown Manhattan for the entire month of October. The last few weeks of the month we’ve been hosting a series of private PR & consumer facing events to introduce the brand to NYC.
On October 8th & 9th we hosted the “White Heat” SS15 Presentation attended by editors, bloggers, and Cat Footwear retailers. 16 fully styled models were on hand to preview the SS15 collection while guests enjoyed cocktails & canapés, as well as music spun by DJ Jasper Stapleton.
October 11th was the “International Day of the Girl” shopping event at the pop-up. The International Day of the Girl is a day declared by the UN and intended to bring awareness to gender inequalities and injustices around the world. A portion of all Cat Footwear sales on this day were donated to E.P.I.C., the clean drinking water charity run by our Earthmovers, Alexi Panos & Tennille Amor.
On October 14th we hosted the “#ColoradoCouture” Art Event & AW14 Presentation. For this event we invited 5 NYC artists across different artistic mediums to use Cat Footwear’s iconic Colorado Boot as a canvas to create their own original art. We exhibited the works of Ivan Orama, Liz Lomax, Misha Tyutyunik, Amanda Dolan, and James Gulliver Hancock at the event. Additionally models were on hand to present the current AW14 Colorado Collection. Guests enjoyed cocktails & canapés, as well as music spun by DJ Jasper Stapleton.
On October 16th Cat Footwear Earthmover Tyler Hilton played a private concert for some of his biggest fans who won tickets through a social media contest run on Cat Footwear’s Facebook page. Additionally, Tyler’s performance attracted quite a street crowd, as it was piped out onto the sidewalk. The event was sponsored by William Wolf Whiskey, Hal’s NY Seltzer Water, and Pretzel Crisps. Two Fotofwd machines were on hand so that guests could print their Instagram photos when they used the event hashtag #CATbootsNYC.
On October 21st two of Cat Footwear’s favorite style bloggers, Adam Gallagher and Sazan Barzani, came out to host a shopping night for fans & consumers. While at the event they offered fashion tips and styling advice. Guests enjoyed whiskey tastings from Kings County Distillery master distiller (and Cat Footwear Earthmover) Nicole Austin as well as music spun by DJ Jasper Stapleton. Two Fotofwd machines were on hand so that guests could print their Instagram photos when they used the event hashtag #CATbootsNYC. The event was sponsored by Hal’s NY Seltzer Water and Pretzel Crisps.