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RECAP: AMP3 Press Day featuring Fall 2014 Fashion Trends

AMP3 PR, Press Day, Fashion PR, NYC
AMP3 Press Day

On August 27th, we hosted our very own “AMP3 Press Day” to highlight five favorite brands for the Fall season: Bela Criacao, Citizen Ciao, SNOWMAN New York, NOMAD by Tess Johnson and Cat Footwear.  The open-house event showcased each brand’s latest Fall 2014 collection with a glimpse of what is coming for Holiday 2014 and Spring 2015.

Bela Criacao, Portuguese for “Beautiful Creations,” is a contemporary womenswear brand inspired by the sights, sounds, colors and culture of South America, and made in New York City.  The body-concious brand is designed for a woman’s body, with separates and dresses that can be worn from day into night.  The Fall 2014 collection has just launched at: www.belacriacao.com.

Citizen Ciao is a lifestyle street wear brand for men and women, inspired by the Southern California surf culture.  The brand’s “citizens” have an urban attitude and are diverse and multicultural, hence the brand’s slogan, “the new surf.”  This brand new urban-infused surf brand just launched in July, 2014 and is available now at: www.citizenciao.com.

SNOWMAN is a New York City based premium down outerwear company for women that stands at the cross section of fashion and function.  Snowman finds inspiration in the edge and flavor of the Big Apple’s urban landscape, and they use top quality materials to create fashionable silhouettes at a reasonable price point.  SNOWMAN is sold in The Shop at Equinox among other New York boutiques, and can be seen at: www.snowmannewyork.com.

NOMAD by Tess Johnson is a collection of designer backpacks born from unique prints, couture techniques and classic design.  The fashionable NOMAD backpack comes with all kinds of functional features including: a separate space for your laptop and tablet, straps with two easy access pockets for your cell phone and metrocard, and interior circle pocket for keeping an umbrella or water bottle dry, and a matching internal pouch for your smaller items like your keys.   The collection officially launches via Kickstarter on September 1st, and will be shipping in time for the Holiday 2014 travel season.  For more info: www.tessjohnsondesign.com.

Cat Footwear is the global footwear licensee of Caterpillar Inc.  For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.  Rich in heritage, Cat began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women.  Today, Cat Footwear is sold in more than 140 countries worldwide, and can be found in all major NYC shoe boutiques including: Limelight Marketplace, Shoe Parlor, Shoegasm, Zacky’s, and Orva Shoes.  To view the Fall 2014 collection, visit: www.CatFootwear.com.

Our AMP3 Press Day event was kindly sponsored with treats by Zico Coconut Water, Energems chocolate energy, Pretzel Crisps and Probelle nail polish.

AMP3 PR, Press Day, Fashion PR, NYC
AMP3 Press Day Sponsors

For more info on AMP3’s client roster, check out: www.AMP3pr.com.

Nolcha Fashion Week: New York announces September S/S 2015 designer lineup and new, larger venue

Nolcha Fashion Week has announced the official New York City calendar of events for it’s September’s SS15 fashion week. This season’s events will run September 6th – 10th, 2014, and to accommodate the growing interest in independent fashion design, the runway shows will take place over the course of two days (September 8th & 9th) at a brand new, much larger venue this season: Eyebeam Atelier.

Continuing in their seventh consecutive year, and held during New York Fashion week, Nolcha is one of the city’s leading platforms for global independent fashion designers, showcasing over 20 designers this season.

Presenting brands include: Katty Xiomara, Rinate Brodach, Mariana Valentina, Monstruosite, and MIMI Tran, including menswear with wearable tech.  Nolcha’s “Ones To Watch” collective runway show will feature hot emerging brands including: Sofia Arana, B’VENAJ Designs, Gregory Apparel, Oiselle, JBurgos, and Charles & Ron.

“At Nolcha Fashion Week, the art of fashion is alive and well,” says CEO of Nolcha, Kerry Bannigan, “We’re honored to be at the forefront of emerging fashion, by providing designers with a destination where they can introduce their collections in a way that makes economic sense while giving them exposure to a global audience.  We’ve felt the growth and increase in designer interest over the past few seasons, and we’re excited to produce the event in a bigger way this Fall.”

Eyebeam Atelier is located at 540 West 21st Street between 10th & 11th avenues.  Shows will take place at 6:00pm and 8:30pm on September 8th, and at 11:45am on September 9th.

Official Sponsors include:  Franciacorta, DON Q Rums, Adrian London, Otter Box, Defiant Whisky and Bella forma Wines, Neulook and Sparkling Ice.

Individual biographies on each of the participating designer collections can be found at: www.nolchafashionweek.com/designers.

For a video recap of Nolcha Fashion Week: New York last season, February 2014, visit:http://vimeo.com/89741920/.

For more information, visit www.nolchafashionweek.com.  For any press related inquiries, please contact Alyson Roy of AMP3 Public Relations via 646.827.9594 or [email protected].

AMP3 PR, Fashion PR, Nolcha, New York Fashion Week
Nolcha Fashion Week

About Nolcha Fashion Week: New York

Nolcha Fashion Week is a leading award winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Continuing into the seventh year, Nolcha Fashion Week has established itself as a platform of discovery promoting innovative fashion designers through individual and collective runway shows and exhibition during New York Fashion Week. The event is an officially recognized New York Fashion Week platform by New York City Economic Development Corporation; offering a range of cost effective options to increase designers recognition and develop their business.  The successful showcase consistently receives positive media coverage which has included: Forbes, Bravo TV, WWD, BBC, NBC, MTV, Cosmopolitan, Glamour, Lucky, Financial Times, and many others.

www.nolchafashionweek.com | facebook.com/nolcha | @nolchafashionwk #nolcha

RECAP: J Summer Runway Show at the top of New York’s Freedom Tower

On June 26th, history was made when AMP3 PR client Cat Footwear  took part in a unique runway show put together by J Model Management on the 63rd floor of the soon-to-be-opened Freedom Tower at One World Trade Center in NYC.  This event not only marks the first runway show at the Freedom Tower, but it is also the first major event in general to be held in the already iconic building.

The fashion show featured 8 participating designers, but Cat Footwear was the only American brand and the only accessory brand on view. For the show, Cat Footwear featured 15 looks from their upcoming Fall14 Collection, 7 women’s and 8 men’s. The Fall14 Collection will be available for consumer purchase in August 2014 at www.catfootwear.com.

Immediately following the runway show, French Chef Sebastien Pourrat and his team from Cocotte SoHo prepared canapes and beverages for a VIP cocktail reception and networking hour.

One of the major questions of the night, repeatedly asked by the media in attendance, was why each brand chose to participate in this unique event.  For Cat Footwear, the Freedom Tower represents strength, rebuilding and resilience, and the Caterpillar brand is all about building communities and skylines with a strong, rugged attitude.  As such, it was really an honor for Cat Footwear to show their collection in a building that will become the most iconic skyscraper in America’s skyline.  It was especially fun and fitting to have the construction men in their hard hats leading guests into the building and up the elevator.

J Model Management is a global fashion show organizer led by Jessica Minh Anh, who specializes in producing history-making catwalks at the world’s most iconic venues.  Past shows have included: over the Grand Canyon, atop the London Tower Bridge, and at the Twin Towers SkyBridge in Malaysia.

Cat Footwear SS14 Collection Now Available on CatFootwear.com

The Cat Footwear SS14 Collection is now available at http://www.catfootwear.com.

This season’s collection focuses on finely crafted, utilitarian footwear for urbanites everywhere. From spring boots to summer sandals, streamlined trainers to classic oxfords, Cat Footwear has built a collection for the earthmover in all of us. The collection is filled with 90’s inspired chunky platform sandals and seasonless boots for women and mixed materials and spring neutrals for men.

Check out some of the coverage the SS14 Collection has already received:

Joonbug: http://joonbug.com/national/glamdamnit/Add-Some-Pep-to-Your-Step/vcxZRimbjMQ
Dressed To Ill: http://dressedtoill.com/2014/03/15/cap-toe-boots/
MiniPenny: http://www.minipennyblog.com/2014/03/30dfc-day-15-dress.html
Audrey Allure: http://audreyallure.blogspot.com/2014/03/spring-cat-boots.html
Joyful Outfits: http://joyfuloutfits.blogspot.com/2014/03/three-spring-outfits-with-tan-boots.html
Pop Of Style: http://popofstyle.com/outfit/paris-tank-top/
Style Society Guy: http://stylesocietyguyblog.com/2014/03/31/a-spring-wardrobe-look/
Who Is Apneet?: http://whoisapneet.squarespace.com/blog/2014/4/1/1adrs30x3u02x7o54xon2s8ddn90j7
Living In Color Print: http://livingincolorprint.com/miami-coast/
Running In Wedges: http://www.nicolealyse.com/2014/04/transitioning-boots.html

More images and content is available at the Official AMP3pr.com Google+ Page
To contact AMP3PR to handle your next PR campaign, please call us at 646-827-9594 or email us at [email protected]