AMP3 ADDS D’MARIE TO CLIENT ROSTER WITH INTRO FEATURES IN WWD, AD WEEK & TIME MAGAZINE
We’re excited to announce that AMP3 PR has added fashion/tech startup, D’Marie–a social media analytics company–to our roster.
D’Marie is the first company to assign a valuation to a digital influencer’s social media portfolio. The new tool makes it easier for brands and talent agencies to determine the ROI on deals with influencers, and conversely makes it easier for influencers to understand their true value per post. Just as advertisers use Nielsen Ratings to determine the value of an ad during a particular TV program, D’Marie’s statistics help brands determine the expense of each sponsored post per influencer.
For press inquiries, contact Alyson Roy via [email protected] or 646-827-9594.
RECAP: Building Bridges Award Dinner honoring TONY Award-Winning Director Julie Taymor
On November 9th, non-profit “Bridges of Understanding” (BOU) hosted its annual awards gala which celebrates the power of the performing arts to serve as a catalyst for intercultural dialogue and understanding, at The Stanley H. Kaplan Penthouse at Lincoln Center.
The event included the 8th annual presentation of the Building Bridges Award by InStyle Magazine’s Ariel Foxman to Tony Award-winning director Julie Taymor (The Lion King, Frida, Across The Universe), for her work championing global citizenship.
The event also featured the premiere of a new video and podcast series called: Places of Pilgrimage. It’s a series which gives young females from the Middle East a voice, turning their personal stories into monologues read by prominent Arab-American personalities—including screenwriter & director Cherien Dabis (ABCss Quantico), television actor Nadia Dajani (Sex & The City, 2 Broke Girls, The Carrie Diaries), and renowned composer Mohammed Fairouz, who premiered a new composition for the occasion. The video & podcast series has now officially launched to the public as well and can be viewed at: bridgesofunderstanding.org/places-of-pilgrimage/.
Bridges of Understanding is a non-profit aimed at bridging the gap between Americans and the Arab World through community outreach and in-school education programs (including video-conferencing based curriculum) at the middle school and high school level, including schools in New York City.
For more info:
Cat Footwear Press Day and #Earthmovers Happy Hour Party
On Wednesday, October 7th, Cat Footwear held a press day on Bryant Park South to showcase the brand’s latest range, including the current Fall/Winter 2015 line and a first look at the entire Spring/Summer 2016 collection.
The Cat team held walk-throughs during the day and then opened the space up to a larger crowd of influencers for Happy Hour drinks from 6pm-8pm, complete with a DJ, Ping Pong, and some big giveaways. The party was co-hosted by current #Earthmovers and Guest Editors: Ivan Orama (Mixed Media Artist), Tennille Amor (Philanthropist & Singer), Philip Sblendorio (Co-Founder of SprezzaBox) and Julie Alexandria (On-Air Sports & Entertainment Host).
At the party, Cat held a contest to name its next #Earthmover (brand ambassador). The grand prize is a paid #Earthmovers contract that will include cash, boots, a professional photoshoot, web feature, and being in Cat’s 2016 #Earthmovers campaign. Runner-up prizes also included gifts like Nordstrom gift cards, a whiskey prize pack from Kings County Distillery, and a 1-year subscription to SprezzaBox.
Guests were treated to wine compliments of Liberated Wines, and fresh mozzarella treats by Smorgasburg’s Big Mozz.
For more information, visit: www.CatFootwear.com.
About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc. For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand. Rich in heritage, Cat began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women. As a brand, Cat focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.
RECAP: Nolcha Shows at NYFW for Spring/Summer 2016
The Nolcha Shows at New York Fashion Week just wrapped its Spring/Summer 2016 season at Pier 59 Studios, featuring 8 designer runway shows.
The “Ones To Watch” show at 6pm featured Maltese women’s design duo Charles & Ron, “Made in NYC” outerwear brand Jungwon (which featured androgynous model Rain Dove walking in the show) and boots by Cat Footwear, German womenswear designer Anya Liesnik, sports apparel company Planet Zero Motorsports, and Global Citizen.
Global Citizen is a movement to end poverty, which empowers everyday people to take action and see real impact. At Nolcha, Global Citizen unveiled its 2015 festival line, that will be available online and at the annual festival in Central Park on September 26th featuring headliners Beyoncé, Pearl Jam, Ed Sheeran, and Coldplay. The show also premiered a limited edition Global Citizen x Aviator Nation collection and the “Beyonce” shirt (one of four limited-edition single artist tees), all also available as of September 26th. All items benefit The Global Poverty Project, a nonprofit that is building a worldwide movement to end extreme poverty by 2030. Four campaign managers from the GPP walked in the show (in lieu of traditional models).
The Collective Show at 9pm featured women’s ready-to-wear brand Intrepid by A’OC, “Made in NYC” men’s & women’s apparel by Acid NYC, and haute couture by Danny Nguyen Couture.
All shows were live-streamed and the replay is available now at live.nolchashows.com.
Official Sponsors of the Nolcha Shows include: Citi Bank, Don Q Rums, LumaRX, Sparkling Ice, and Lyft.