The First Ever New York Fashion Week: Men’s Is An Instant Success
New York Fashion Week: Men’s (NYFWM) took place for the first time last week, running from July 13th-16th, and proved to be a true fashion success story. This was the first time New York City has ever dedicated a fashion week solely to American men’s fashion, following in the foot steps of men’s weeks in the other fashion capitals of the world, including London, Paris and Milan.
NYFWM was a huge step forward for the American menswear community and a coup for the CFDA, who organized the week as a way to capitalize on the menswear buying season (which falls much earlier than womenswear, in June & July), and a way to let the menswear community shine (instead of being overshadowed as they often are in September).
For many of the bigger corporate brands that were able to afford to move their shows to Europe for Men’s Week in the past (i.e. Thom Browne, John Varvatos, Ralph Lauren, etc.), this was the first season back home on American soil in many years, and it held a great deal of significance through the newfound respect for American men’s fashion. With more then 40 menswear labels showing over the course of 4 days, ranging from new independent labels to big names, the week’s success proved that it deserves its spot on the global men’s fashion calendar.
With the majority of shows taking place within one downtown event space, Skylight Clarkson SQ (which will soon play host to the September womenswear shows), Men’s Week turned out to be one of the most civilized, painless, and frenzy free experiences most show goers have ever experienced. Additionally, because the menswear community is just that, a community, the week was filled with a general sense of camaraderie and excitement about the fashion on the runway.
While NYFWM was mainly about reestablishing menswear’s place in this country, it had the added bonus of drawing the eye of the international community. Editors from the international editions of publications like GQ, Esquire, and the Financial Times were present, as were buyers from British retailers like Harrods and Selfridges.
AMP3 PR was lucky enough to attend NYFWM and we couldn’t have been more impressed. We were especially excited to see our client Cat Footwear as the footwear partner for 2 presentations during the week. In the Kenneth Ning SS16 presentation, the designer explored the balance between subversive youth culture and clean tailoring, while being inspired by faraway desert lands. For this presentation the brand pulled two styles of Cat Footwear industrial boots, the Shelk and the Inherit. For the Gypsy Sport SS16 presentation, which Paper Magazine described as “post-apocalyptic athleisure”, the brand pulled the Streamline Composite Toe work shoe and the Interface Hi Steel Toe Work Boot.
With success though, comes the real work. Now it’s time for the American menswear community to buckle down and up it’s game for next season. It’s time to prove that American menswear deserves it’s newly earned reputation. The dates have been set for January 28th-31st and we’ll all be waiting with bated breath to see where things go from here.
Nolcha Fashion Week AW15 Hosts the Best of Emerging Independent Fashion Designs
Nolcha Fashion Week in New York City just wrapped up the AW15 season at Pier 59 Studios in Manhattan; featuring eight different designer runway shows.
Influential celebrities who came out to support pioneering fashion design this season included: Christina Milian (Singer / TV show on E!), Hana Nitsche (Model, Russell Simmon’s girlfriend), Jessica Pimentel (Orange is the New Black), Mimi Faust (VH1’s Love & Hip Hop), Sydney Thomas (Nellyville / Nelly’s niece), Tiffany Bias (WNBA), Crezdon Butler (NFL, Detroit Lions), Derek Warburton (Celebrity Stylist), Evette Holyfield (Influencer), JW Cortes (TV’s “Gotham”), Sharna Burgess (Dancing With The Stars), and Karrueche Tran (Chris Brown’s girlfriend).
The day kicked off with Nolcha’s “Ones To Watch” show which highlighted four trend-setting designers. Yvette Hass is a new emerging Swedish designer who has been featured in Elle Denmark as a “Scandinavian Designer to Watch”, and dressed celebrity Jessica Pimentel (Orange is The New Black) for the show. Charles & Ron are an award-winning Maltese design duo who presented womenswear and leather bags, and featured Russell Simmons’ girlfriend Hana Nitsche walking in their show. Mitsou Ly showed her collection of women’s separates, which mix feminine style with an edgy flair, and her line is proudly manufactureald in the USA. Haute Athletics is an NYC-based athletic wear company that featured real athletes walking in the show in lieu of traditional models including 2x Olympic Hockey Goalie, Brianne McLaughlin.
The 6:30pm runway show featured Portuguese ready-to-wear designer Katty Xiomara who has dressed trend-setting celebs like Zendaya and Kat Graham. Here, she previewed her “RE-evolution” collection, a line that claims the right to be female, designed for women who are confident in themselves and their style choices. Christina Milian sat front row with her best friend and sister in tow, who co-star in her new E! TV series “Christina Milian Turned Up” (her sister, Elizabeth Flores, wore an exclusive Katty Xiomara design).
The evening collective show featured three designers. Prieston, an established Hungarian designer who has been covered in Cosmo, Marie Claire, InStyle and Glamour in her home country, kicked off the show (with Tiffany Bias of the WNBA wearing her collection). Already a staple in Budapest, she debuted at London Fashion Week in September, and now New York Fashion Week this season. Ann Himsel in an NYC-based designer and this was her debut collection which was completely inspired by menswear (in colors, style, fabrics, silhouettes), but tailored to fit women. Ann Himsel’s show featured men’s boots by Cat Footwear. Finally, Danny Nyugen Couture finished the evening with show-stopping embellished evening gowns.
Official Sponsors of Nolcha Fashion Week include: J.R. Ewing, Fogo de Chão, LightSpeed, DON Q Rums, Indie Hair, Vegan Therapy and SOLO Gel Nails.
For more information or designer profiles contact the AMP3 PR Agency or, visit: www.nolchafashionweek.com.
Launch Event for New Men’s Footwear Brand Paul Drish Held in NYC
Earlier this December Paul Drish, a new men’s footwear and accessories brand, launched an Autumn/Winter 2014 collection. filling their intimate showroom space in Tribeca with notable menswear media and influencers.
It celebrated the launch of the brand and the debut of their first men’s footwear and accessories collection, complete with 26 shoe styles and 7 bag styles. Guests were able to view the collection in its entirety, try on their favorite styles, and even make purchases. Guests were also treated to cocktails courtesy of Clyde May’s Alabama Whiskey and Milano Green Vodka, as well as shoe shines from John Allan’s Premier Men’s Grooming Club.
Paul Drish co-founder Arveena Ahluwalia was on hand to walk guests through the collection and speak to the inspiration behind it.
“I wanted to not only create the most comfortable shoe, but also design them on par with other luxury fashion brands,” said Ahluwalia of the brand, “Growing up in India, I always admired the nation’s centuries of craft leatherworking. With the strong integrity in craftsmanship coupled with lower production costs due to a vertically integrated factory, we eliminate the third party and are able to produce high-end leather shoes and bags at competitive prices.”
The Paul Drish showroom, located at 50 Murray Street, is now open to the public for private appointments. Consumers will enjoy a fully pampered shopping experience from start to finish, whether they stop by the Tribeca loft to sip scotch and try on the shoes, or order via the e-commerce platform (which is available nationwide, with free shipping and free returns). All Paul Drish shoes feature the brand’s signature purple lining, are delivered in a durable drawer-style jute box, and are tucked inside an embroidered purple cotton dust bag. Each pair comes with a leather shoe horn and an extra padded leather insole for additional comfort.
For more information, visit: www.pauldrish.com.
About Paul Drish:
Paul Drish is a division of Drish North America. For over 25 years, Drish has been manufacturing and exporting high-end leather footwear to Europe and Asia for luxury fashion brands. Paul Drish products are designed for men everywhere who aren’t satisfied with routine, who stop to admire everyday beauty and who travel the world extensively. Paul Drish is not just another brand of shoes and bags; it is a gateway to new experiences through which men will gain a fresh perspective on the world around them.
Award Dinner honoring fashion designer Reem Acra
Earlier in the month, non-profit “Bridges of Understanding“, held their annual awards dinner at Lincoln Center in New York City. This year they honored fashion designer Reem Acra and AMP3 PR handled publicity for the evening. The award was presented by Steven Kolb, the CEO of the CFDA, and the event was co-chaired by philanthropists Cathie Black and Tom Harvey.
BOU is an organization aimed at bridging the cultural divide between Americans and the Arab world, by providing in-school education initiatives that pair high school classrooms in the US with their peers in the Middle East through a videoconferencing-based curriculum. The goal is to teach youth about their commonalities, to overcome the cultural divide, to shift negative perceptions, and to grow towards a more empathetic future among nations. Previously held in DC, this was the first Building Bridges award dinner in NYC, and it honors individuals who further the mission and ethos of the organization.
Lebanese fashion designer, Reem Acra, is a perfect example of an empowered woman from the Middle East who has taken the basic cultural tradition of sewing which she learned from her mother, and harnessed it to become an entrepreneur and one of the world’s top couture designers. She exemplifies the importance that the arts (and in this case fashion) have on building an understanding between peoples, especially during times of sociopolitical unrest. “The Council of Fashion Designers of America is proud to count Reem Acra among its prestigious membership of creative talent,” says Steven Kolb of the CFDA, “Fashion is a universal language of which Reem has a powerful voice. Her beautiful clothes empower women around the world and there is no better example that similarities of cultures are greater than their differences.”
Of the honor, Reem Acra said: “It is both an honor and a privilege to be standing here tonight, an honor to be recognized for my participation in our efforts to promote a better world. As you are aware, I spend the majority of my time in a world of magic and elegance; finding new ways to celebrate the woman’s inherent beauty and make life a more luxurious experience for everyone that I can touch. I am always conscious however, of the need that we all have to give back. When I became aware of “Bridges of Understanding,” I knew that it was a place where my humble efforts could add to those of others, and together we could achieve the kind of change we all know is possible.”
Notable guests included: Reem Acra, Steven Kolb (CFDA), Cathie Black & Tom Harvey (co-chairs), Dr Mehmet Oz & his wife Lisa Oz, Ariel Foxman (InStyle), Bobbie Thomas (Today Show), Bevy Smith (Fashion Queens, Bravo), Noah Levy (Gossip Table), David Bradley (Owner, Altantic Media Group), and Dayle Haddon (Model). Funds raised from the evening will in part allow Bridges of Understanding’s education programs to find a home in New York City.
In November of this year, a New York City public school in the Bronx will be the first school to bring “YouthTalk” to the area, and will later pilot a new middle school curriculum, “Bridges at School.” At AMP3 PR, we were honored to merge our love for Fashion PR with philanthropy, and were delighted to have our media contacts further support the cause with coverage in fashion publications like WWD, regional newspapers like The New York Observer, and digital fashion outlets like The Fashion Times. For more information about the cause, visit: www.bridgesofunderstanding.org.