AMP3 ADDS LIUID AS CLIENT & HANDLES LAUNCH OF COLLABORATION SNEAKER WITH NY JETS PLAYER BRANDON MARSHALL
We are excited to announce the addition of emerging footwear brand, LIUID, to our client roster, starting with the launch of their sneaker collaboration with NY Jets Wide Receiver Brandon Marshall and his non-profit organization, PROJECT 375. $18 of each purchase will go to PROJECT 375, which is dedicated to eradicating the stigma surrounding mental health by raising awareness and improving care for those in need.
On Friday, October 7th, LIUID launched their #PROJECT375xLIUID collaboration sneaker, for men & women, at the Second Annual Paddle Battle event in NYC. The celebrity ping-pong tournament is a fundraiser aimed at “turning the tables” on the stigma and was held at SPiN on East 23rd Street. Celebrities including: Brandon and Michi Marshall, Nick Mangold, Eric Decker, Matt Forte, DeMaurice Smith, Ryan Fitzpatrick, Boomer Esiason, Maverick Carter, Sammi “Sweetheart” Giancola, Roger Goodell (Commissioner of the NFL), Robert “Woody” Johnson (owner of the Jets) and more came out to support the cause.
“Partnering with PROJECT 375 has been the perfect fit for our first collaboration,” says Stan Hu, Founder of LIUID—a footwear brand with an emphasis on comfort, fit, function and philanthropy. “Due to my service in the military and its inherent connection to PTSD, I can personally relate to the importance of mental health awareness and the stigma that surrounds it.”
At the event, Brandon Marshall gave a presentation to the crowd to touch upon the goals of PROJECT 375 and talked openly about his own struggle with mental health issues. As a professional athlete, he acknowledged his unique access to getting the proper help, and stated, “Football is my platform, not my purpose.”
Together, LIUID and PROJECT 375 plan to bring awareness and raise funds. The collaboration shoe, which retails for $79, features bright green color accents: the official color for PROJECT 375’s campaign. Both shoes have incorporated a green underlay that shows through as small speckles. This represents the idea that at first glance, on the surface, everyone looks the same, but on the inside, more than 100 million Americans are struggling with mental illness. The overall design of the shoe signifies being able to see through the stigma surrounding the issue and the heel tab boasts the campaign’s hashtag, #IAMAWARE.
For more information or to purchase the shoes, visit: liuid.com/375.
EVENT PHOTOS: https://goo.gl/photos/rwx7bk9aCY9haFAY8
SNEAKER PHOTOS: https://goo.gl/photos/tibiXSs4h4j3vMa57
Rohitava Banerjee Debuts Spring / Summer 2017 Collection at New York Fashion Week
On September 12th, luxury womenswear designer Rohitava Banerjee showcased his much anticipated Spring/Summer 2017 collection at The Nolcha Shows during New York Fashion Week. While viewing his SS17 collection, the audience got a taste of the designer’s love for story-telling and lost civilizations with a show inspired by the five most influential Sultans of the early Ottoman Empire. Through detailed narrative based embroidery, a signature of Banerjee’s, each section of the show told the story of the 5 Sultans and their most notable acts, with a focus on their dreams of expansion and empire building. The silhouettes within the collection displayed crisp, sharp lines which were inspired by the geometry of early Ottoman armor and weaponry, specifically the curved scimitar sword.
Rohitava Banerjee is a young NYC-based designer and student at Parson’s School of Design. This past February he showed at NYFW for the first time with his AW16 collection, inspired by Greece and the stories of the 5 Grecian rivers to the underworld. Following the show, the NY Post referred to him as a “19-year-old wunderkind” and Sourcing Journal referred to him as the “next Alexander McQueen”.
RECAP: Indie Designers showcase Spring/Summer 2017 collections during the Nolcha Shows at NYFW
The Nolcha Shows at New York Fashion Week just wrapped the Spring/Summer 2017 season at Artbeam Studios, featuring 13 runway shows.
The day kicked off with the “Ones To Watch” show at 11am spotlighting emerging brands including Jody Bell (UK), Olivia B (Cayman Islands), New York School of Design, Just in Case (China), Alice Yim and Minan Wong. All were showing for the first time at the Nolcha Shows except for returning designers Alice Yim and “Made in NYC” brand Minan Wong.
The 2pm solo show featured buzzed-about Chinese brand LU YANG by YANG LU, who strikes a perfect balance between wearability and minimalism, function and comfort using architectural silhouettes with geometric prints.
The 5pm main show featured newcomer Samantha Leibowitz, and returning brands ACID NYC and Rohitava Banerjee. Leibowitz presented her collection of edgy women’s ready-to-wear, while ACID NYC showed a color mix of men’s and women’s looks inspired by the sea—both are sustainable “Made in NYC” brands. For Banerjee, a Parsons student, this was the anticipated follow-up show to his debut show in February where he was dubbed “the next Alexander McQueen” (Sourcing Journal) and “a 19-year-old wunderkind” (NY Post).
The 8pm evening show closed with the China Moment collective, including NIKISTAVIA (customizable haute couture), Syu Syu Han (high-end women’s ready-to-wear), and Cashmere Song (a collection of cream colored eco, raw cashmere from head to toe).
Celebrities who came out to support independent fashion design included: Mischa Barton (“The OC”), Jessica Lowndes (“90210”), Teyana Taylor (singer and star of Kanye West’s new video “FADE”, who wore Nolcha designer Syu Syu Han) with boyfriend Iman Shumpert (Cleveland Cavaliers and co-star in Kanye West’s new video), Fatima Ptacek (Teen Star of “Dora The Explorer” who wore LU YANG to the show), Tyler Hilton (“One Tree Hill,” “Walk The Line”), Olivia Caridi (“The Bachelor” and host of “Distractify” who wore LU YANG to the show), Derek Warburton (Celebrity Stylist), Lauren Rae Levy (Celebrity Stylist), Elliott Sailors (Model), Asaf Goren (“So You Think You Can Dance” who also walked in the ACID NYC show), Gianna Ferazi (Nickelodeon star) and Miss New York. America’s Next Top Model stars Mame Adjei and Hadassah Richardson walked in the shows.
Official Sponsors of the Nolcha Shows included Citi Bank, UPS, NeoGrid for Fashion, Red Cherry Lashes X Valley of the Dolls, BluePrint, and J.R. Ewing Bourbon.
For more information or designer profiles, visit: www.nolchashows.com.
Celebrity Red Carpet Images:
11am “Ones To Watch Show”:
Jody Bell: http://nolchashows.dphoto.com/#/album/0f1dap
New York School of Design: http://nolchashows.dphoto.com/#/album/59144v
Alice Yim: http://nolchashows.dphoto.com/#/album/12d2fp
Just in Case: http://nolchashows.dphoto.com/#/album/2a7ccl
Minan Wong: http://nolchashows.dphoto.com/#/album/8bbefh
2pm LU YANG by YANG LU:
5pm Main Runway Show:
Samantha Leibowitz: http://nolchashows.dphoto.com/#/album/650f0q
Rohitava Banerjee: http://nolchashows.dphoto.com/#/album/8dc07m
8pm Collective Show:
Syu Syu Han: http://nolchashows.dphoto.com/#/album/ff833x
Cashmere Song: http://nolchashows.dphoto.com/#/album/2c8a4l
AMP3 ADDS SEBAGO TO CLIENT ROSTER FOR THE BRAND’S 70TH ANNIVERSARY CAMPAIGN
AMP3 PR is excited to announce the addition of heritage brand, Sebago, to our client roster, starting with the launch of their new pop-up store on Elizabeth Street in NoLiTa. The store is in honor of the brand’s 70th anniversary, and features limited edition styles for men and women.
Throughout the summer, consumers will be able to shop the store for Sebago footwear, apparel and bags. The brand has reinvented some of its most beloved silhouettes for today’s discerning customer, including 70th Anniversary color updates to their iconic “Docksides” boat shoe, exclusive handsewn penny loafers, as well as a new women’s collaboration with Liberty Art Fabrics™.
“In honor of our 70th Anniversary, it felt like the right time to celebrate the heritage of our shoes, while also showcasing how far we’ve come in the last seven decades,” says Dani Zizak, Chief Marketing Officer for Sebago, “The importance and reverence of craft has been with us from the beginning and continues to inspire us to deliver the finest products for a life well crafted.”
Last night, AMP3 hosted a media event to celebrate the Pop-Up opening. With a sophisticated twist on summer camp, guests of the kick-off were treated to craft beer tastings courtesy of Sebago Brewing Company (also named after Lake Sebago in Maine), oyster shucking class by Greenpoint Fish & Lobster Co., and architecturally-inspired ice cream sandwiches by Cool Haus.
The Pop-Up Store is located at 254 Elizabeth Street (between Houston & Prince) and will run through August. Store Hours are Monday-Saturday, 11am-7pm, and Sunday 12pm-6pm. To learn more about Sebago, visit: www.sebago.com.
Established in 1946, Sebago® represents authentic product and timeless design. The original, handsewn Classic beefroll penny loafer and Docksides® boat shoe remain unchanged since they were first crafted by Sebago decades ago. While embracing their New England heritage, Sebago crafts new, modern silhouettes with the finest materials and sophisticated styling for today’s consumers.