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Cat Footwear Press Day and #Earthmovers Happy Hour Party

On Wednesday, October 7th, Cat Footwear held a press day on Bryant Park South to showcase the brand’s latest range, including the current Fall/Winter 2015 line and a first look at the entire Spring/Summer 2016 collection.

The Cat team held walk-throughs during the day and then opened the space up to a larger crowd of influencers for Happy Hour drinks from 6pm-8pm, complete with a DJ, Ping Pong, and some big giveaways.   The party was co-hosted by current #Earthmovers and Guest Editors: Ivan Orama (Mixed Media Artist), Tennille Amor (Philanthropist & Singer), Philip Sblendorio (Co-Founder of SprezzaBox) and Julie Alexandria (On-Air Sports & Entertainment Host).

At the party, Cat held a contest to name its next #Earthmover (brand ambassador).  The grand prize is a paid #Earthmovers contract that will include cash, boots, a professional photoshoot, web feature, and being in Cat’s 2016 #Earthmovers campaign.  Runner-up prizes also included gifts like Nordstrom gift cards, a whiskey prize pack from Kings County Distillery, and a 1-year subscription to SprezzaBox.

Guests were treated to wine compliments of Liberated Wines, and fresh mozzarella treats by Smorgasburg’s Big Mozz.

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About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc.  For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.  Rich in heritage, Cat began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women.  As a brand, Cat focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.

RECAP: Nolcha Shows at NYFW for Spring/Summer 2016

The Nolcha Shows at New York Fashion Week just wrapped its Spring/Summer 2016 season at Pier 59 Studios, featuring 8 designer runway shows.

The “Ones To Watch” show at 6pm featured Maltese women’s design duo Charles & Ron, “Made in NYC” outerwear brand Jungwon (which featured androgynous model Rain Dove walking in the show) and boots by Cat Footwear, German womenswear designer Anya Liesnik, sports apparel company Planet Zero Motorsports, and Global Citizen.

Global Citizen is a movement to end poverty, which empowers everyday people to take action and see real impact. At Nolcha, Global Citizen unveiled its 2015 festival line, that will be available online and at the annual festival in Central Park on September 26th featuring headliners Beyoncé, Pearl Jam, Ed Sheeran, and Coldplay.  The show also premiered a limited edition Global Citizen x Aviator Nation collection and the “Beyonce” shirt (one of four limited-edition single artist tees), all also available as of September 26th.  All items benefit The Global Poverty Project, a nonprofit that is building a worldwide movement to end extreme poverty by 2030.  Four campaign managers from the GPP walked in the show (in lieu of traditional models).

The Collective Show at 9pm featured women’s ready-to-wear brand Intrepid by A’OC, “Made in NYC” men’s & women’s  apparel by Acid NYC, and haute couture by Danny Nguyen Couture.

All shows were live-streamed and the replay is available now at

Official Sponsors of the Nolcha Shows include: Citi Bank, Don Q Rums, LumaRX, Sparkling Ice, and Lyft.

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Nolcha Fashion Lounge at NYFW : Spring/Summer 2016

On Thursday, September 10th, the Nolcha Shows hosted their semi-annual fashion lounge for New York Fashion Week at the Bo Concept store in Chelsea to spotlight the season’s hottest trends in apparel, accessories, and beauty.

The lounge showcased a range of independent brands including jewerly and accessories by Syd and Pia, Raje, and Zayver Designs, handbags by Adora and Charles & Ron, and apparel by Haute House as well as a sneak peek of the Charles & Ron collection which will hit the runway at the Nolcha Shows on Sunday.  The lounge also featured beauty and wellness products and tips from LumaRX (the skin beauty system) and Dr. Gary Levine (women’s health expert).

On site, guests were treated to complimentary beverages courtesy of Coco Libre and Sparkling Ice, and celebrity stylist Derek Warburton was on hand signing copies of his Fall cover story in LAPALME Magazine.

The lounge was proudly sponsored by: Citi Bank, LumaRX, Sparkling Ice, Lyft, and Malta Tourism.
Nolcha’s official Spring/Summer 2016 runway shows will take place on Sunday, September 13th at Pier 59 Studios.

View the professional photos here.

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The First Ever New York Fashion Week: Men’s Is An Instant Success

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New York Fashion Week: Men’s (NYFWM) took place for the first time last week, running from July 13th-16th, and proved to be a true fashion success story. This was the first time New York City has ever dedicated a fashion week solely to American men’s fashion, following in the foot steps of men’s weeks in the other fashion capitals of the world, including London, Paris and Milan.

NYFWM was a huge step forward for the American menswear community and a coup for the CFDA, who organized the week as a way to capitalize on the menswear buying season (which falls much earlier than womenswear, in June & July), and a way to let the menswear community shine (instead of being overshadowed as they often are in September).

Public School
Public School


Carlos Campos
Carlos Campos
Robert Geller
Robert Geller

For many of the bigger corporate brands that were able to afford to move their shows to Europe for Men’s Week in the past (i.e. Thom Browne, John Varvatos, Ralph Lauren, etc.), this was the first season back home on American soil in many years, and it held a great deal of significance through the newfound respect for American men’s fashion. With more then 40 menswear labels showing over the course of 4 days, ranging from new independent labels to big names, the week’s success proved that it deserves its spot on the global men’s fashion calendar.

With the majority of shows taking place within one downtown event space, Skylight Clarkson SQ (which will soon play host to the September womenswear shows), Men’s Week turned out to be one of the most civilized, painless, and frenzy free experiences most show goers have ever experienced.  Additionally, because the menswear community is just that, a community, the week was filled with a general sense of camaraderie and excitement about the fashion on the runway.

While NYFWM was mainly about reestablishing menswear’s place in this country, it had the added bonus of drawing the eye of the international community. Editors from the international editions of publications like GQ, Esquire, and the Financial Times were present, as were buyers from British retailers like Harrods and Selfridges.

AMP3 PR was lucky enough to attend NYFWM and we couldn’t have been more impressed.  We were especially excited to see our client Cat Footwear as the footwear partner for 2 presentations during the week.  In the Kenneth Ning SS16 presentation, the designer explored the balance between subversive youth culture and clean tailoring, while being inspired by faraway desert lands. For this presentation the brand pulled two styles of Cat Footwear industrial boots, the Shelk and the Inherit. For the Gypsy Sport SS16 presentation, which Paper Magazine described as “post-apocalyptic athleisure”, the brand pulled the Streamline Composite Toe work shoe and the Interface Hi Steel Toe Work Boot.

Kenneth Ning
Kenneth Ning
Gypsy Sport
Gypsy Sport

With success though, comes the real work. Now it’s time for the American menswear community to buckle down and up it’s game for next season. It’s time to prove that American menswear deserves it’s newly earned reputation. The dates have been set for January 28th-31st and we’ll all be waiting with bated breath to see where things go from here.