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AMP3 Adds Joan Oloff Luxury Women’s Shoes To Client Roster

We’re excited to announce that AMP3 PR has added luxury women’s footwear brand Joan Oloff to our client roster.

Joan Oloff was founded in 2013 by Dr. Joan Oloff, a renowned foot & ankle surgeon.  Through her overwhelming desire to truly merge the worlds of fashion and comfort, Dr. Oloff has created a line of fun and flirty styles as well as more classic silhouettes that women will be able to wear for a lifetime.

With her own patent pending technology, Dr. Oloff has designed a high fashion luxury heel that is constructed in such a way that it can accommodate the structure and function of the human foot, while still maintaining the delicate and beautiful lines of a high-heel.

For press inquiries, please contact Ashley Lutzker via [email protected] or 646-827-9594.

AMP3 ADDS D’MARIE TO CLIENT ROSTER WITH INTRO FEATURES IN WWD, AD WEEK & TIME MAGAZINE

We’re excited to announce that AMP3 PR has added fashion/tech startup, D’Marie–a social media analytics company–to our roster.

D’Marie is the first company to assign a valuation to a digital influencer’s social media portfolio.  The new tool makes it easier for brands and talent agencies to determine the ROI on deals with influencers, and conversely makes it easier for influencers to understand their true value per post.  Just as advertisers use Nielsen Ratings to determine the value of an ad during a particular TV program, D’Marie’s statistics help brands determine the expense of each sponsored post per influencer.

Right off the bat, AMP3 was able to secure coverage on the launch of D’Marie’s iOS app in key fashion and business outlets including WWDAd Week and TIME.

For press inquiries, contact Alyson Roy via [email protected] or 646-827-9594.

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RECAP: Building Bridges Award Dinner honoring TONY Award-Winning Director Julie Taymor

On November 9th, non-profit “Bridges of Understanding (BOU) hosted its annual awards gala which celebrates the power of the performing arts to serve as a catalyst for intercultural dialogue and understanding, at The Stanley H. Kaplan Penthouse at Lincoln Center.

The event included the 8th annual presentation of the Building Bridges Award by InStyle Magazine’s Ariel Foxman to Tony Award-winning director Julie Taymor (The Lion King, Frida, Across The Universe), for her work championing global citizenship.

The event also featured the premiere of a new video and podcast series called: Places of Pilgrimage.  It’s a series which gives young females from the Middle East a voice, turning their personal stories into monologues read by prominent Arab-American personalities—including screenwriter & director Cherien Dabis (ABCss Quantico), television actor Nadia Dajani (Sex & The City, 2 Broke Girls, The Carrie Diaries), and renowned composer Mohammed Fairouz, who premiered a new composition for the occasion.   The video & podcast series has now officially launched to the public as well and can be viewed at: bridgesofunderstanding.org/places-of-pilgrimage/.

Bridges of Understanding is a non-profit aimed at bridging the gap between Americans and the Arab World through community outreach and in-school education programs (including video-conferencing based curriculum) at the middle school and high school level, including schools in New York City.

For more info:

www.bridgesofunderstanding.org

www.placesofpilgrimage.org

Cat Footwear Press Day and #Earthmovers Happy Hour Party

On Wednesday, October 7th, Cat Footwear held a press day on Bryant Park South to showcase the brand’s latest range, including the current Fall/Winter 2015 line and a first look at the entire Spring/Summer 2016 collection.

The Cat team held walk-throughs during the day and then opened the space up to a larger crowd of influencers for Happy Hour drinks from 6pm-8pm, complete with a DJ, Ping Pong, and some big giveaways.   The party was co-hosted by current #Earthmovers and Guest Editors: Ivan Orama (Mixed Media Artist), Tennille Amor (Philanthropist & Singer), Philip Sblendorio (Co-Founder of SprezzaBox) and Julie Alexandria (On-Air Sports & Entertainment Host).

At the party, Cat held a contest to name its next #Earthmover (brand ambassador).  The grand prize is a paid #Earthmovers contract that will include cash, boots, a professional photoshoot, web feature, and being in Cat’s 2016 #Earthmovers campaign.  Runner-up prizes also included gifts like Nordstrom gift cards, a whiskey prize pack from Kings County Distillery, and a 1-year subscription to SprezzaBox.

Guests were treated to wine compliments of Liberated Wines, and fresh mozzarella treats by Smorgasburg’s Big Mozz.

For more information, visit: www.CatFootwear.com.

@CatFootwear

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About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc.  For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.  Rich in heritage, Cat began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women.  As a brand, Cat focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.