AMP3 Client Armadio Announces Referral Program as they build towards official launch date
AMP3 PR client Armadio has just launched an incredible referral program to get some buzz going around the launch of the upcoming brand.
Armadio is an e-commerce site featuring limited-run fine leather accessories & apparel for women, direct from Italy. It offers local Italian artisans an online distribution channel for their designs, without any middlemen or retail markup. The result for the consumer is authentic, high-quality leather goods that you could normally only find by walking the streets of Tuscany yourself–at 70% the retail price.
These artisans that design for Armadio are the same who supply the big fashion houses like Gucci and Prada. Every item purchased through Armadio comes with a photo and story about the craftsman who created the piece, as well as details on the other mainstream brands the craftsman has created for that season.
By simply signing up for Armadio (entering your email) and sharing a unique referral link during the referral period (March 8th-22nd), consumers will be rewarded with a range of free Armadio products from leather bags to suede dresses, and potentially even a trip to Tuscany.
RECAP: Indie Designers showcase Fall/Winter 2016 collections at the Nolcha Shows during NYFW
The Nolcha Shows presented by NeoGrid at New York Fashion Week just wrapped their Fall/Winter 2016 season at Artbeam, featuring 11 runway shows.
The day kicked off with the “Ones To Watch” show at 11am spotlighting emerging brands including Vitruvius, Cute Like Mad, Planet Zero Motorsports Fine Art of Fashion, and Minan Wong. Both Cute Like Mad and Minan Wong are sustainable brands that are manufactured in NYC and the U.S. respectively. Vitruvius and Fine Art of Fashion showcased various works by fashion design students from Vancouver and Stevenson University in Maryland—giving them a platform to jumpstart their careers.
The 1pm solo show featured Chinese brand Soufflesong, designed by Fan Shumin and inspired by traditional Chinese Lolita fashion, mixing victorian styles with medieval times.
The 3pm solo show featured newcomer Rohitava Banerjee, a 19 year old New Yorker making his NYFW debut. His work reflects his eternal love for history, drawing parallels between the past and today’s contemporary world. The first collection was inspired by Greece: both it’s mythical past and the tumultuous economic times of the present.
The main runway show at 6pm spotlighted three ready-to-wear brands: Intrepid by AO’C, Acid NYC, and All Comes From Nothing. Intrepid by AO’C, designed by Aerin O’Connell, presented a hybrid of minimalism and luxury womenswear. Acid NYC, made by design duo Evelyn Luna and Scott Chester, introduced pieces using Thermaltech—a steel mesh inserted into their garments that absorbs heat to warm the body. All Comes From Nothing, founded in 2014 by Eva Yiwei Xu, debuted an art-inspired contemporary collection.
The evening closed with a solo show by Di Yusupoff, a collection by Eastern European born Sabina Yusupova, who is now based in Brooklyn and designs contemporary ready-to-wear and formal gowns. Actress Jessica Pimentel (“Orange is the New Black”) and actress/model Olivia Culpo (Miss USA 2012) came out to support independent fashion design, with Culpo wearing an original Di Yusupoff design.
Official Sponsors of the Nolcha Shows included presenting sponsor Neogrid, along with Citi Bank, Ecru New York, DXV by American Standard, Thermaltech, Don Q Rum and Regulus.
For more information or designer profiles, visit: www.nolchashows.com.
11am “Ones To Watch Show:
Cute Like Mad: http://nolchashows.
Planet Zero Motorsports: http://
Fine Art of Fashion: http://nolchashows.
Minan Wong: http://nolchashows.
3pm Rohitava Banerjee:
6pm Main Runway Show:
Intrepid by AO’C: http://nolchashows.
Acid NYC: http://nolchashows.
All Comes From Nothing: http://nolchashows.
8pm Di Yusupoff:
Olivia Culpo Images:
AMP3 Adds Joan Oloff Luxury Women’s Shoes To Client Roster
We’re excited to announce that AMP3 PR has added luxury women’s footwear brand Joan Oloff to our client roster.
Joan Oloff was founded in 2013 by Dr. Joan Oloff, a renowned foot & ankle surgeon. Through her overwhelming desire to truly merge the worlds of fashion and comfort, Dr. Oloff has created a line of fun and flirty styles as well as more classic silhouettes that women will be able to wear for a lifetime.
With her own patent pending technology, Dr. Oloff has designed a high fashion luxury heel that is constructed in such a way that it can accommodate the structure and function of the human foot, while still maintaining the delicate and beautiful lines of a high-heel.
For press inquiries, please contact Ashley Lutzker via [email protected] or 646-827-9594.
AMP3 ADDS D’MARIE TO CLIENT ROSTER WITH INTRO FEATURES IN WWD, AD WEEK & TIME MAGAZINE
We’re excited to announce that AMP3 PR has added fashion/tech startup, D’Marie–a social media analytics company–to our roster.
D’Marie is the first company to assign a valuation to a digital influencer’s social media portfolio. The new tool makes it easier for brands and talent agencies to determine the ROI on deals with influencers, and conversely makes it easier for influencers to understand their true value per post. Just as advertisers use Nielsen Ratings to determine the value of an ad during a particular TV program, D’Marie’s statistics help brands determine the expense of each sponsored post per influencer.
For press inquiries, contact Alyson Roy via [email protected] or 646-827-9594.