AMP3 ADDS SEBAGO TO CLIENT ROSTER FOR THE BRAND’S 70TH ANNIVERSARY CAMPAIGN
AMP3 PR is excited to announce the addition of heritage brand, Sebago, to our client roster, starting with the launch of their new pop-up store on Elizabeth Street in NoLiTa. The store is in honor of the brand’s 70th anniversary, and features limited edition styles for men and women.
Throughout the summer, consumers will be able to shop the store for Sebago footwear, apparel and bags. The brand has reinvented some of its most beloved silhouettes for today’s discerning customer, including 70th Anniversary color updates to their iconic “Docksides” boat shoe, exclusive handsewn penny loafers, as well as a new women’s collaboration with Liberty Art Fabrics™.
“In honor of our 70th Anniversary, it felt like the right time to celebrate the heritage of our shoes, while also showcasing how far we’ve come in the last seven decades,” says Dani Zizak, Chief Marketing Officer for Sebago, “The importance and reverence of craft has been with us from the beginning and continues to inspire us to deliver the finest products for a life well crafted.”
Last night, AMP3 hosted a media event to celebrate the Pop-Up opening. With a sophisticated twist on summer camp, guests of the kick-off were treated to craft beer tastings courtesy of Sebago Brewing Company (also named after Lake Sebago in Maine), oyster shucking class by Greenpoint Fish & Lobster Co., and architecturally-inspired ice cream sandwiches by Cool Haus.
The Pop-Up Store is located at 254 Elizabeth Street (between Houston & Prince) and will run through August. Store Hours are Monday-Saturday, 11am-7pm, and Sunday 12pm-6pm. To learn more about Sebago, visit: www.sebago.com.
Established in 1946, Sebago® represents authentic product and timeless design. The original, handsewn Classic beefroll penny loafer and Docksides® boat shoe remain unchanged since they were first crafted by Sebago decades ago. While embracing their New England heritage, Sebago crafts new, modern silhouettes with the finest materials and sophisticated styling for today’s consumers.
AMP3 adds Domenico Vacca and the launch of his 10-story flagship store on 5th Avenue to client roster
AMP3 is proud to announce our newest client, Italian fashion designer, Domenico Vacca.
Domenico has long been known as an expert in luxury Italian tailoring for men & women (Jeremy Piven’s suits for Entourage, Daniel Day-Lewis’ tux for his Oscar win for Lincoln, Glenn Close’s style for Damages, etc), with locations in NYC, Beverly Hills, London, Milano, Mexico, Doha and Miami.
Now, Domenico is opening a 10-story flagship location on Fifth Avenue, featuring menswear, womenswear, accessories (eyewear, watches, shoes, bags), fragrance, tableware, a bespoke atelier, an Italian espresso bar, barber shop, beauty salon, rooftop terrace, exclusive members-only club, and 30 long-term stay furnished residential units that he will design himself.
The launch of his new flagship location will take him from celebrity designer to complete lifestyle brand, with a concept he calls “casual luxury” aimed at reviving the in-store retail experience.
For press inquiries about the opening, contact Alyson Roy via [email protected] or 646.827.9594.
AMP3 Client Armadio Announces Referral Program as they build towards official launch date
AMP3 PR client Armadio has just launched an incredible referral program to get some buzz going around the launch of the upcoming brand.
Armadio is an e-commerce site featuring limited-run fine leather accessories & apparel for women, direct from Italy. It offers local Italian artisans an online distribution channel for their designs, without any middlemen or retail markup. The result for the consumer is authentic, high-quality leather goods that you could normally only find by walking the streets of Tuscany yourself–at 70% the retail price.
These artisans that design for Armadio are the same who supply the big fashion houses like Gucci and Prada. Every item purchased through Armadio comes with a photo and story about the craftsman who created the piece, as well as details on the other mainstream brands the craftsman has created for that season.
By simply signing up for Armadio (entering your email) and sharing a unique referral link during the referral period (March 8th-22nd), consumers will be rewarded with a range of free Armadio products from leather bags to suede dresses, and potentially even a trip to Tuscany.
RECAP: Indie Designers showcase Fall/Winter 2016 collections at the Nolcha Shows during NYFW
The Nolcha Shows presented by NeoGrid at New York Fashion Week just wrapped their Fall/Winter 2016 season at Artbeam, featuring 11 runway shows.
The day kicked off with the “Ones To Watch” show at 11am spotlighting emerging brands including Vitruvius, Cute Like Mad, Planet Zero Motorsports Fine Art of Fashion, and Minan Wong. Both Cute Like Mad and Minan Wong are sustainable brands that are manufactured in NYC and the U.S. respectively. Vitruvius and Fine Art of Fashion showcased various works by fashion design students from Vancouver and Stevenson University in Maryland—giving them a platform to jumpstart their careers.
The 1pm solo show featured Chinese brand Soufflesong, designed by Fan Shumin and inspired by traditional Chinese Lolita fashion, mixing victorian styles with medieval times.
The 3pm solo show featured newcomer Rohitava Banerjee, a 19 year old New Yorker making his NYFW debut. His work reflects his eternal love for history, drawing parallels between the past and today’s contemporary world. The first collection was inspired by Greece: both it’s mythical past and the tumultuous economic times of the present.
The main runway show at 6pm spotlighted three ready-to-wear brands: Intrepid by AO’C, Acid NYC, and All Comes From Nothing. Intrepid by AO’C, designed by Aerin O’Connell, presented a hybrid of minimalism and luxury womenswear. Acid NYC, made by design duo Evelyn Luna and Scott Chester, introduced pieces using Thermaltech—a steel mesh inserted into their garments that absorbs heat to warm the body. All Comes From Nothing, founded in 2014 by Eva Yiwei Xu, debuted an art-inspired contemporary collection.
The evening closed with a solo show by Di Yusupoff, a collection by Eastern European born Sabina Yusupova, who is now based in Brooklyn and designs contemporary ready-to-wear and formal gowns. Actress Jessica Pimentel (“Orange is the New Black”) and actress/model Olivia Culpo (Miss USA 2012) came out to support independent fashion design, with Culpo wearing an original Di Yusupoff design.
Official Sponsors of the Nolcha Shows included presenting sponsor Neogrid, along with Citi Bank, Ecru New York, DXV by American Standard, Thermaltech, Don Q Rum and Regulus.
For more information or designer profiles, visit: www.nolchashows.com.
11am “Ones To Watch Show:
Cute Like Mad: http://nolchashows.
Planet Zero Motorsports: http://
Fine Art of Fashion: http://nolchashows.
Minan Wong: http://nolchashows.
3pm Rohitava Banerjee:
6pm Main Runway Show:
Intrepid by AO’C: http://nolchashows.
Acid NYC: http://nolchashows.
All Comes From Nothing: http://nolchashows.
8pm Di Yusupoff:
Olivia Culpo Images: