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Award Dinner honoring fashion designer Reem Acra

Earlier in the month, non-profit “Bridges of Understanding“, held their annual awards dinner at Lincoln Center in New York City. This year they honored fashion designer Reem Acra and AMP3 PR handled publicity for the evening. The award was presented by Steven Kolb, the CEO of the CFDA, and the event was co-chaired by philanthropists Cathie Black and Tom Harvey.

BOU is an organization aimed at bridging the cultural divide between Americans and the Arab world, by providing in-school education initiatives that pair high school classrooms in the US with their peers in the Middle East through a videoconferencing-based curriculum. The goal is to teach youth about their commonalities, to overcome the cultural divide, to shift negative perceptions, and to grow towards a more empathetic future among nations. Previously held in DC, this was the first Building Bridges award dinner in NYC, and it honors individuals who further the mission and ethos of the organization.

Lebanese fashion designer, Reem Acra, is a perfect example of an empowered woman from the Middle East who has taken the basic cultural tradition of sewing which she learned from her mother, and harnessed it to become an entrepreneur and one of the world’s top couture designers.  She exemplifies the importance that the arts (and in this case fashion) have on building an understanding between peoples, especially during times of sociopolitical unrest. “The Council of Fashion Designers of America is proud to count Reem Acra among its prestigious membership of creative talent,” says Steven Kolb of the CFDA, “Fashion is a universal language of which Reem has a powerful voice.  Her beautiful clothes empower women around the world and there is no better example that similarities of cultures are greater than their differences.”

Of the honor, Reem Acra said: “It is both an honor and a privilege to be standing here tonight, an honor to be recognized for my participation in our efforts to promote a better world.  As you are aware, I spend the majority of my time in a world of magic and elegance; finding new ways to celebrate the woman’s inherent beauty and make life a more luxurious experience for everyone that I can touch.  I am always conscious however, of the need that we all have to give back.  When I became aware of “Bridges of Understanding,”  I knew that it was a place where my humble efforts could add to those of others, and together we could achieve the kind of change we all know is possible.”

Notable guests included: Reem Acra, Steven Kolb (CFDA), Cathie Black & Tom Harvey (co-chairs), Dr Mehmet Oz & his wife Lisa Oz, Ariel Foxman (InStyle), Bobbie Thomas (Today Show), Bevy Smith (Fashion Queens, Bravo), Noah Levy (Gossip Table), David Bradley (Owner, Altantic Media Group), and Dayle Haddon (Model). Funds raised from the evening will in part allow Bridges of Understanding’s education programs to find a home in New York City.

In November of this year, a New York City public school in the Bronx will be the first school to bring “YouthTalk” to the area, and will later pilot a new middle school curriculum, “Bridges at School.” At AMP3 PR, we were honored to merge our love for Fashion PR with philanthropy, and were delighted to have our media contacts further support the cause with coverage in fashion publications like WWD, regional newspapers like The New York Observer, and digital fashion outlets like The Fashion Times. For more information about the cause, visit: www.bridgesofunderstanding.org.

 

SPARK PRETTY OPENS “90’S FOREVER” POP-UP STORE IN NOLITA, NYC

On Wednesday, November 2nd, all of our dreams came true at the “90’s Forever” pop-up with online vintage retailer Spark Pretty. The store was filled with vintage items from the 1990’s; everything from apparel to novelty toys. It was nearly impossible to walk past and not be drawn in by the neon colors, Lisa Frank lunch boxes, beanbag chairs, Fruit by the Foot candies, and of course the amazing vintage clothing.

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Throughout the store you could find unisex t-shirts from tv shows such as Ren and Stimpy, Home Improvement, 90210, and Friends; awesome denim pieces like the hand-painted Janet Jackson, Madonna, Roger Rabbit and Barbie jackets; the famed red dress that “Cassandra” wore in Wayne’s World; Kelly Bundy-style bandage dresses; and Jazzercise lycra by Body Glove.

But as if the apparel wasn’t enough, there were novelty items all around! Including an MC Hammer doll, Spice Girls, and Blossom Russo dolls (all in the box), Teenage Mutant Ninja Turtles fanny pack, MTV TRL microphones, Troll Dolls, and Beavis & Butthead slippers to name a few.

While guests took a nostalgic walk through the store, they were treated to Miller Light and delicious 90’s candies (like Gushers, Bubble Tape, and Fruit by the Foot). And before they left, they were sure to stop by the photo booth complete with the era’s best catchphrases like “As If” and “Zoinks”.

The Spark Pretty “90s Forever” pop-up shop was at 219C Mulberry Street fromNovember 3rd to Sunday November 6th.

About Spark Pretty:

Amanda Dolan is a lifelong collector and archivist of all things vintage. Together with her business partner Meagan Colby, whom she met while working at Betsey Johnson, they began showing at the Manhattan Vintage Show. Named by VOGUE as one of the must-shop vendors, the best friend duo has already supplied wardrobe for Broadway’s American Psycho,” TV’s “The Goldbergs,” upcoming Netflix series “GLOW,” and the Tonight Show with Jimmy Fallon.

CAT FOOTWEAR LAUNCHES #MAKEASCENETOUR IN NYC

Pop Up Store, Caterpillar, Cat Footwear, Shoes, PR Agency NYC

On Wednesday, October 19th, our client, Cat Footwear, launched their U.S. #MakeASceneTour in New York City with a press event and cocktail party at the Bowery Station.

Throughout the day, influencers were taken through the AW16 collection and given a first look at the upcoming SS17 line. The space was then opened up for a cocktail party, which featured cocktails by master mixologist Pamela Wiznitzer, jams by DJ Jasper Stapleton, and an array NYC’s greatest eats including charcuterie by Cherry Point, adorable mini pop tarts by Hail Mary, and heavenly cookies and brownies by Ovenly; all thanks to The Brothers Buoy who curated the tasty line up.

As guests checked out the collection and enjoyed the cocktail party, they made sure to enter the Make A Scene Weekend Getaway contest! Everyone who enters has a chance to join Cat Footwear at one of our next tour destinations: Chicago or L.A.. The trip includes $1000 flight voucher, $1000 hotel voucher, $500 Visa Gift Card for spending money, and of course a pair of Cat Boots. You can enter to win at: bit.ly/masweekend
Luxury, Ath-Leisure, Athletic Footwear, PR Agency, Top Ranked, NYC

After a great night in NYC, Cat Footwear can’t wait to hit the road and head to the next stop on the #MakeASceneTour: Chicago!

More NYC event photos here.

For more information, visit: www.CatFootwear.com.

About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc.  For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand.  Rich in heritage, Cat Footwear began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women.  As a brand, Cat Footwear focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.

AMP3 ADDS LIUID AS CLIENT & HANDLES LAUNCH OF COLLABORATION SNEAKER WITH NY JETS PLAYER BRANDON MARSHALL

We are excited to announce the addition of emerging footwear brand, LIUID, to our client roster, starting with the launch of their sneaker collaboration with NY Jets Wide Receiver Brandon Marshall and his non-profit organization, PROJECT 375. $18 of each purchase will go to PROJECT 375, which is dedicated to eradicating the stigma surrounding mental health by raising awareness and improving care for those in need.

On Friday, October 7th, LIUID launched their #PROJECT375xLIUID collaboration sneaker, for men & women, at the Second Annual Paddle Battle event in NYC.  The celebrity ping-pong tournament is a fundraiser aimed at “turning the tables” on the stigma and was held at SPiN on East 23rd Street.  Celebrities including: Brandon and Michi Marshall, Nick Mangold, Eric Decker, Matt Forte, DeMaurice Smith, Ryan Fitzpatrick, Boomer Esiason, Maverick Carter, Sammi “Sweetheart” Giancola, Roger Goodell (Commissioner of the NFL), Robert “Woody” Johnson (owner of the Jets) and more came out to support the cause.

“Partnering with PROJECT 375 has been the perfect fit for our first collaboration,” says Stan Hu, Founder of LIUID—a footwear brand with an emphasis on comfort, fit, function and philanthropy.  “Due to my service in the military and its inherent connection to PTSD, I can personally relate to the importance of mental health awareness and the stigma that surrounds it.”

At the event, Brandon Marshall gave a presentation to the crowd to touch upon the goals of PROJECT 375 and talked openly about his own struggle with mental health issues.  As a professional athlete, he acknowledged his unique access to getting the proper help, and stated, “Football is my platform, not my purpose.”

Together, LIUID and PROJECT 375 plan to bring awareness and raise funds.  The collaboration shoe, which retails for $79, features bright green color accents: the official color for PROJECT 375’s campaign.  Both shoes have incorporated a green underlay that shows through as small speckles. This represents the idea that at first glance, on the surface, everyone looks the same, but on the inside, more than 100 million Americans are struggling with mental illness.  The overall design of the shoe signifies being able to see through the stigma surrounding the issue and the heel tab boasts the campaign’s hashtag, #IAMAWARE.

For more information or to purchase the shoes, visit: liuid.com/375.

EVENT PHOTOS: https://goo.gl/photos/rwx7bk9aCY9haFAY8

SNEAKER PHOTOS: https://goo.gl/photos/tibiXSs4h4j3vMa57