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Nolcha Fashion Week February 2011 Wraps Up

This year’s Nolcha Fashion Week kicked off with a Pop-Up Showroom at The Empire Hotel Rooftop on Thursday, February 10th.

Nolcha presented 19 independent fashion brands, six of which were eco-friendly/sustainable. Press & Industry personnel were given the option to sign up for a Style Tour of the showroom with celebrity stylist, Jess Zaino of Style Network & Glamour.com, or they could browse the collections at their leisure. The onsite Beauty Oasis offered hair and make-up touch ups by Paul Mitchell and nails and lashes by Kiss. Following the event, guests were invited to a Cocktail Party to celebrate Nolcha Fashion Week.

The events continued on Friday, February 11th with a fashion presentation at 632 on Hudson. The townhouse’s kitchen was turned into a beauty bar while the rest of the space was used to showcase four participating Nolcha designers. Downstairs, the Fashion Director of Saks Fifth Avenue presented new trends on the runway.

Later on Friday night, Nolcha celebrated the launch of their new e-commerce platform: www.GlobalFashionBrands.com, with a launch party at Ava Lounge in the Dream Hotel in Midtown, Manhattan. The website will offer a unique opportunity for independent designers and retailers to create their own digital storefront, and savvy consumers the opportunity to shop locally for international brands.

Nolcha in the Press:
Betty Confidential
Halogen TV
MTV Act
TeenSpot
Guardian UK
New York Gossip Gal
Socially Superlative
Joonbug
CollegeCandy

Nolcha announces Winner of the Blazetrak Fashion Week Competition

After an intensive two month search, Nolcha in conjunction with Blazetrak.com announces the winner in their competition for the best independent fashion brand: womenswear designer, Abreu Rios (www.abreurios.com).

Nolcha and Blazetrak (both clients of AMP3 PR) had partnered to host a contest that would ultimately give one aspiring designer the opportunity of a lifetime to participate in Nolcha Fashion Week: New York in February 2011. From November 17th, 2010 through January 17th, 2011; fashion designers from all over the world were invited to enter this online competition. By submitting pictures of their best work through Blazetrak, designers were guaranteed a review by Nolcha’s team, and potentially, the career opportunity of a lifetime.

It was a tough choice,” says Nolcha’s CEO, Kerry Bannigan, “However, Abreu Rios was chosen for several key factors: the brand’s use of color is innovative, subtle and effective. The cuts and finish are precise and overall the brand has great marketability. I look forward to assisting the brand growth.

Thanks to the contest, Abreu Rios is now entitled to complimentary exhibition space at Nolcha Fashion Week; a two-hour consultation regarding target, retailers, supply chain, breakeven and scale of the line by Global Purchasing Group; free membership to Afingo.com plus featured spotlight and interview; a complete business formation package by Bizfilings.com; and a sourcing package that includes premium level membership to Source4Style, including complimentary swatches and sourcing consultation.

We are so excited for Abreu,” states Nate Casey, managing partner and co-founder of Blazetrak.com, “This is what Blazetrak is all about; connecting people and helping to launch careers in every industry – including Fashion.

Nolcha Fashion Week: New York is a four day fashion week event held simultaneously with New York Fashion Week annually in February and September reaching 10MM+ media impressions which includes runway shows, accessory exhibition and Ethical Fashion Preview.

For more information on Nolcha, visit www.nolcha.com. For more information on Blazetrak, visit www.blazetrak.com. For any press related inquiries, please contact Alyson Campbell of AMP3 Public Relations via 646.827.9594 or [email protected].

About Nolcha:

Nolcha is an award-winning leading platform for independent fashion designers and retailers through online, events and education; making business easy for the fashion minded. Nolcha debuted in 2007 and since has expanded to five cities and three countries (USA, UK, and Turkey).

About Blazetrak:

Blazetrak.com provides direct access to the world’s top professionals in the areas of Business, Fashion & Design, Music, Screen & Stage, and Sports & Fitness. The company has done extremely well since its launch in November of 2009 with over 400 professionals now using the platform and dozens of successful connections made.

AMP3 adds goodburger to the roster!

AMP3 PR is proud to announce that we have added a new restaurant to our client roster, goodburger, “home of the goodburger”!

goodburger is New York City’s burger joint! One of the first true burger joints in the city, they really started the current burger craze. goodburger is committed to quality and has ingredients delivered fresh to their restaurants every morning. goodburger takes pride in what they do, and it all starts from quality, natural, fresh ingredients and they wouldn’t do it any other way because when it comes to burgers, fries and shakes, getting fresh is a good thing.

Become a fan of goodburger on their Facebook page or follow them on Twitter: @mygoodburger, to find out about other great offers.

goodburger currently has 6 Manhattan locations and can be found at www.goodburgerny.com.

To find out more about goodburger or for any press inquiries, please contact Ashley Lutzker via 646-827-9594 or [email protected]

Blazetrak Partners With Nolcha For New Fashion Week Competition

Blazetrak is partnering with Nolcha, a leading platform for independent fashion designers, for a contest that will ultimately give one aspiring designer the opportunity of a lifetime to participate in Nolcha Fashion Week: New York in February 2011.

Effective immediately, fashion designers from all over the world are invited to be considered for this online competition. By submitting pictures of their best work through Blazetrak, they will be officially entered and guaranteed a review by Nolcha’s team.

The winner of the competition will receive: complimentary exhibition space at the Nolcha Fashion Lounge: New York; a two-hour consultation regarding target, retailers, supply chain, breakeven and scale of the line by Global Purchasing Group; free membership to Afingo.com plus featured spotlight and interview; a complete business formation package by Bizfilings.com; and a sourcing package that includes premium level membership to Source4Style, including complimentary swatches and sourcing consultation.

Nolcha Fashion Week: New York is a four day fashion week event held simultaneously with New York Fashion Week annually in February and September reaching 10MM+ media impressions which includes runway shows, accessory exhibition and Ethical Fashion Preview.

For one month, from November 17th through to December 17th, 2010 – fashion designers are invited to submit up to 6 images of their best work through Blazetrak (images can include drawings, models wearing garments, just garments, etc).

Contestants will be given two submission choices at two price points on Blazetrak. At a lower fee, contestants may submit up to 6 images of their best original fashion designs and receive a notification that their submission was reviewed. At a higher fee, contestants may submit up to 6 images of their best original fashion designs and receive a guaranteed, personalized video response with feedback from Nolcha’s CEO, Kerry Bannigan.

All submissions will be fully considered for the competition, but only video response submissions are guaranteed to be reviewed by Kerry Bannigan herself. All others may be reviewed by Kerry Bannigan or her representatives.

On January 7th, 2011, the winning fashion designer will be announced live on Ustream, giving the winner just under a month to prepare their collection for February Fashion Week in New York City.

To enter or for specifics on this competition, visit: www.blazetrak.com/nolcha.

For more information on Nolcha, visit www.nolcha.com. For more information on Blazetrak, visit www.blazetrak.com. For any press related inquiries, please contact Alyson Campbell of AMP3 Public Relations via 646.827.9594 or [email protected].