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AMP3 launches “CAMP3”: a PR Boot Camp for Fashion Communication Students

Applications now open

We are proud to announce the launch of our PR Boot Camp series, dubbed “CAMP3,” designed to mentor college students studying PR, Marketing and Communications in New York City and the surrounding region.

The inaugural CAMP3 PR boot camp will take place at our SoHo headquarters on June 30th, and will serve as an incubator for the next generation of industry professionals and leaders. The event is focused on fostering the most dedicated young talent, with the goal of encouraging best practices, to shape and lead the fashion PR industry forward. 

Interested students can apply to be selected for a coveted seat at the PR table. There they will receive a full day of complimentary real world training from the AMP3 team, as well as guest speakers including a journalist who will speak to the do’s and don’ts of working with the media, and a notable influencer who will demystify the role of the influencer in today’s brand marketing landscape. There will also be sessions on pitch creation, social media publicity tactics and analysis, how to excel at a PR internship, an NYFW crash course, and a Q&A with the agency’s co-founders, Alyson Roy and Dion Roy.

“Supporting and building each other up is an important part of our company culture,” says Alyson Roy, “There is a cut-throat stigma associated with Fashion PR, so at AMP3, we make educating and inspiring the next generation a priority.  Our agency relies on a strong mix of industry veterans and newcomers with the belief that we all have something of value to learn from each otherand now we’re offering up our combined expertise to those who will become the future of our industry.” 

After a highly selective acceptance process, 10 students will be accepted to participate and will be treated to breakfast by Baz Bagels, lunch by Dig Inn, and sweet treats courtesy of Magnolia Bakery, as well as “CAMP3 Survival Kits” including notepads from Rifle Paper Co, books from The Intern Queen, and other fun goodies. 

For more information about the event and how to apply, visit AMP3pr.com/camp3.

AMP3 wins “Communicator of the Year” + “Media Event of the Year” Bespoke Communication Awards

We are excited to announce that PR Couture has revealed the global winners for the 2017 Bespoke Communication Awards, naming AMP3 Co-Founder Alyson Roy as the recipient of the featured “Communicator of the Year” award and AMP3 PR as the winner of the “Media Event of the Year” award for our work on Cat Footwear’s cross-country #MakeAScene press tour.

PR Couture–the leading sourcebook for Fashion and Lifestyle Public Relations–established the BCAs to celebrate the individuals, agencies and brands shaping and leading the communication ecosystem, and to set motivational and prestigious industry benchmarks for exceptional work executed across the industry.

We are honored to be singled out and celebrated alongside several of our fashion media peers!

AMP3 PR is currently ranked in the Top 15 Fashion & Beauty PR Firms in the country according to O’Dwyer’s, and in the Top 10 Fashion PR agencies by 10 BEST.

BCA INDIVIDUAL AWARDS

BCA PETIT WINNERS (1)

RECAP: Indie Designers showcase Fall/Winter 2017 collections during the Nolcha Shows at NYFW

We just wrapped another successful season of the Nolcha Shows at New York Fashion Week for Fall/Winter 2017 at Artbeam Studios, featuring 9 runway shows.  The platform for indie brands remains the go-to downtown destination for discovering fresh designs during fashion week. 

The day kicked off with the “Ones To Watch” show at 1pm spotlighting emerging brands including: Mariana Valentina (Arabian Architecture-inspired statement dresses), Son Collection (Vietnamese womenswear), Just In Case (men’s and women’s streetwear from Taiwan), Chèlbè (made especially for tall women 5ft11+), and Stevenson University (a collective of students debuting their take on the little black dress).  

The 4:30pm Main Show featured two “Made in NYC” brands: Samantha Leibowitz (men’s and women’s ready-to-wear) and ACID NYC (men’s and women’s by husband & wife design duo), as well as Lavanya Coodly (where all materials are sourced in the USA and hand-embroidered in India). 

The 8pm show closed with a special presentation by PromGirl and PromGuy.  The show featured “Real Teens” walking the runway including Kalani Hilliker (Dance Moms), Madeline Stuart (the first model with Down syndrome & an advocate for inclusiveness), a male ballet dancer from Brooklyn, a football player who trains Rescue K9s from Newport Beach, a teen who advocates for literacy from San Francisco, and a budding entrepreneur from Chicago.  Randy Jackson was also on-site to introduce a live performance from rising latin star, Sammi Sanchez

Celebrities who came out to support independent fashion design included: Danielle Savre (Actress “Too Close To Home”), Aubrie Sellers (Singer,) Yonee (Electronic Artist), Zeke Thomas (DJ/Producer), Kim Appelt (Celeb Stylist), Syd Wilder (Actress/Comedian), Lauren Rae Levy (Celebrity Stylist), and Derek Warburton (Celebrity Stylist & Nolcha Shows Style Ambassador). 

Official Sponsors of the Nolcha Shows included: Citibank, Bai Brands, Mido Watches, L’Oréal, Cookie Pop, AOFM PRO, Hackamore, Sin Piedad Mezcal, and Breather.  

For more information or designer profiles, visit: www.nolchashows.com

PHOTOS

Celebrity Red Carpet Images: http://nolchashows.dphoto.com/album/2e86en

1pm “Ones To Watch Show”: 

Mariana Valentina: https://nolchashows.dphoto.com/#/album/74a67q

Son Collection: https://nolchashows.dphoto.com/#/album/eaed7u 

Just In Case: https://nolchashows.dphoto.com/#/album/998cdi 

Chèlbè: https://nolchashows.dphoto.com/#/album/badd7l

Stevenson University: https://nolchashows.dphoto.com/#/album/0788fx 

4:30pm Main Runway:

Samantha Leibowitz: https://nolchashows.dphoto.com/#/album/cfa4dn 

ACID NYC: https://nolchashows.dphoto.com/#/album/3c406s 

Lavanya Coodly: https://nolchashows.dphoto.com/#/album/54af4v

8pm Show:

PromGirl and PromGuy: http://nolchashows.dphoto.com/album/669f1i

Photo Credit for all: Nolcha Shows at NYFW 

@NolchaShows #NolchaShows

AMP3 Adds Cristiano Ronaldo CR7 Denim Collection to Client Roster

We are excited to announce the addition of CR7 Denim to our client roster.  AMP3 PR will be handling publicity for the launch of Cristiano Ronaldo’s debut denim collection, expected later in Spring 2017.

Partnering with global sourcing and manufacturing leader, Uniti Fashion, Cristiano Ronaldo has developed a collection of comfortable and fashionable jeans, jackets, shorts and woven shirts, inspired by his way of life and made to be lived in.

For any press related inquiries, contact Ashley Lutzker at 212-677-2929 or via [email protected]

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