CAT FOOTWEAR LAUNCHES #MAKEASCENETOUR IN NYC
On Wednesday, October 19th, our client, Cat Footwear, launched their U.S. #MakeASceneTour in New York City with a press event and cocktail party at the Bowery Station.
Throughout the day, influencers were taken through the AW16 collection and given a first look at the upcoming SS17 line. The space was then opened up for a cocktail party, which featured cocktails by master mixologist Pamela Wiznitzer, jams by DJ Jasper Stapleton, and an array NYC’s greatest eats including charcuterie by Cherry Point, adorable mini pop tarts by Hail Mary, and heavenly cookies and brownies by Ovenly; all thanks to The Brothers Buoy who curated the tasty line up.
As guests checked out the collection and enjoyed the cocktail party, they made sure to enter the Make A Scene Weekend Getaway contest! Everyone who enters has a chance to join Cat Footwear at one of our next tour destinations: Chicago or L.A.. The trip includes $1000 flight voucher, $1000 hotel voucher, $500 Visa Gift Card for spending money, and of course a pair of Cat Boots. You can enter to win at: bit.ly/masweekend
After a great night in NYC, Cat Footwear can’t wait to hit the road and head to the next stop on the #MakeASceneTour: Chicago!
More event photos here.
For more information, visit: www.CatFootwear.com.
About Cat Footwear: Cat Footwear is a division of Wolverine Worldwide Inc., and the global footwear licensee of Caterpillar Inc. For over two decades, Cat Footwear has been designing and engineering quality footwear that lives up to the hard-working reputation of the Caterpillar brand. Rich in heritage, Cat Footwear began in the industrial work boot sector, and has since grown into fashionable lifestyle collections for urban, city-dwelling men and women. As a brand, Cat Footwear focuses on quality, rugged leathers, old-fashioned craftsmanship and sophisticated details that defy their modest price tag. Today, Cat Footwear is sold in more than 140 countries worldwide.
AMP3 ADDS LIUID AS CLIENT & HANDLES LAUNCH OF COLLABORATION SNEAKER WITH NY JETS PLAYER BRANDON MARSHALL
We are excited to announce the addition of emerging footwear brand, LIUID, to our client roster, starting with the launch of their sneaker collaboration with NY Jets Wide Receiver Brandon Marshall and his non-profit organization, PROJECT 375. $18 of each purchase will go to PROJECT 375, which is dedicated to eradicating the stigma surrounding mental health by raising awareness and improving care for those in need.
On Friday, October 7th, LIUID launched their #PROJECT375xLIUID collaboration sneaker, for men & women, at the Second Annual Paddle Battle event in NYC. The celebrity ping-pong tournament is a fundraiser aimed at “turning the tables” on the stigma and was held at SPiN on East 23rd Street. Celebrities including: Brandon and Michi Marshall, Nick Mangold, Eric Decker, Matt Forte, DeMaurice Smith, Ryan Fitzpatrick, Boomer Esiason, Maverick Carter, Sammi “Sweetheart” Giancola, Roger Goodell (Commissioner of the NFL), Robert “Woody” Johnson (owner of the Jets) and more came out to support the cause.
“Partnering with PROJECT 375 has been the perfect fit for our first collaboration,” says Stan Hu, Founder of LIUID—a footwear brand with an emphasis on comfort, fit, function and philanthropy. “Due to my service in the military and its inherent connection to PTSD, I can personally relate to the importance of mental health awareness and the stigma that surrounds it.”
At the event, Brandon Marshall gave a presentation to the crowd to touch upon the goals of PROJECT 375 and talked openly about his own struggle with mental health issues. As a professional athlete, he acknowledged his unique access to getting the proper help, and stated, “Football is my platform, not my purpose.”
Together, LIUID and PROJECT 375 plan to bring awareness and raise funds. The collaboration shoe, which retails for $79, features bright green color accents: the official color for PROJECT 375’s campaign. Both shoes have incorporated a green underlay that shows through as small speckles. This represents the idea that at first glance, on the surface, everyone looks the same, but on the inside, more than 100 million Americans are struggling with mental illness. The overall design of the shoe signifies being able to see through the stigma surrounding the issue and the heel tab boasts the campaign’s hashtag, #IAMAWARE.
For more information or to purchase the shoes, visit: liuid.com/375.
EVENT PHOTOS: https://goo.gl/photos/rwx7bk9aCY9haFAY8
SNEAKER PHOTOS: https://goo.gl/photos/tibiXSs4h4j3vMa57
AMP3 ADDS DESIGNER EYES AS CLIENT & HANDLES OPENING OF FLAGSHIP STORE IN WESTFIELD WORLD TRADE CENTER
We are excited to announce the addition of luxury eyewear retailer, Designer Eyes, to our client roster, starting with the opening of the NYC Flagship Store inside the new World Trade Center Mall (also known as “The Oculus”).
The store houses the most coveted eyewear brands including limited edition merchandise like Dolce & Gabbana‘s Sicilian Carreto Hand Painted Frames (only 100 created in the world), Dior Abstract in new colors, DITA Decade Two customized colors developed exclusively for Designer Eyes, Fendi Thierry limited edition, and Cartier (Designer Eyes is the only authorized dealer to sell Cartier eyewear online in the U.S.). Shoppers also have the chance to scoop up limited Gifts With Purchase, including a two-frame textured leather case by Oliver Peoples, business card holder by Mont Blanc, and a Black Orchid fragrance set by Tom Ford.
This $3.5 million, 1850 square foot space marks the 7th retail storefront for the brand, with upcoming launches planned for Miami, Beverly Hills, and Fifth Avenue. The flagship store offers personal eyewear stylists by appointment, concierge services for any off-site eyewear emergencies, and complimentary espresso or champagne to sip & shop.
At the AMP3 hosted launch event last night, guests were treated to champagne and light bites, while the DJ spun for notable guests like Michael Strahan and Olivia Caridi; who spent time taking a few fabulous pairs of sunglasses for a spin.
The Designer Eyes Flagship is located on the 2nd level of Westfield World Trade Center (185 Greenwich Street), and is open from 10am-9pm Monday-Saturday, and 11am-7pm on Sundays. To learn more, visit DesignerEyes.com.
About Designer Eyes:
Designer Eyes was originally founded in 1974 by the Moroccan born, Jacky Amar, and has remained a family-owned business for 40+ years with an unwavering commitment to innovation and first class customer service. “Our deeply rooted brand partnerships allow us to offer exclusive styles and unique assortments to fashion-forward eyewear connoisseurs,” says Jacky Amar. “Luxury is no longer defined by cost, it’s defined by the experience, and that’s exactly what our clients will find at the new World Trade Center location.”
Rohitava Banerjee Debuts Spring / Summer 2017 Collection at New York Fashion Week
On September 12th, luxury womenswear designer Rohitava Banerjee showcased his much anticipated Spring/Summer 2017 collection at The Nolcha Shows during New York Fashion Week. While viewing his SS17 collection, the audience got a taste of the designer’s love for story-telling and lost civilizations with a show inspired by the five most influential Sultans of the early Ottoman Empire. Through detailed narrative based embroidery, a signature of Banerjee’s, each section of the show told the story of the 5 Sultans and their most notable acts, with a focus on their dreams of expansion and empire building. The silhouettes within the collection displayed crisp, sharp lines which were inspired by the geometry of early Ottoman armor and weaponry, specifically the curved scimitar sword.
Rohitava Banerjee is a young NYC-based designer and student at Parson’s School of Design. This past February he showed at NYFW for the first time with his AW16 collection, inspired by Greece and the stories of the 5 Grecian rivers to the underworld. Following the show, the NY Post referred to him as a “19-year-old wunderkind” and Sourcing Journal referred to him as the “next Alexander McQueen”.