RECAP: The Nolcha Shows Spring/Summer 2018
This year celebrated the 10th anniversary of the Nolcha Shows at NYFW, showcasing SS18 collections at Industria Studios. The shows saw an array of key fashion bloggers, digital influencers, and VIP’s in attendance including: Carolina Fryer, Michelle Sullivan, Scarlem Mateo, Urszula Makowska, and Maritza Pena.
Celebrities who made an appearance included: Bellsaint (Singer/Songwriter), Kenneth Faried (Basketball Player, Denver Nuggets), Alicia Wright (MTV’s Are You The One), Ayden Hernandez (Actor), Farrah Abraham (MTV’s Teen Mom), Zeke Thomas (DJ/Producer), Geri-Nik
The day kicked off with the “All Comes From Nothing” show at 1pm from designer Eva Yiwel Xu. The collection was inspired by the Chinese philosophy of simplicity and minimalism, showcasing a modern silhouettes and a sleek color palette.
The 3:30pm show featured “W.Reflex” by designer Kris Wu. The runway show also acted as the brand’s worldwide debut, showcasing modern silhouettes, and using raw materials like cotton, linen and leather to tell a story inspired by NYC loft culture.
“Luyang by Yanglu” by designer Yang Lu followed at 6pm. This season’s collection was inspired by the act of falling in love, with the color red playing a prominent role in many of the designs. The collection featured intricate folds, embroidery, printing, and hanging ribbons, to emphasize love in its many forms.
The 8:30pm “Main Runway Show” closed the day and featured brands including: TRADE by Gina La Morte (a women’s handbag and apparel line for a cause, supporting the work to end the violence & trafficking of women and children), Yurita Puji (Indonesian womenswear collection highlighting traditional ikat woven fabrics ), Neubyrne (a fun, vibrant womenswear collection with inspiration drawn from the designer’s travels around the globe), and Chasity Sereal (a women’s evening wear & non-traditional bridal collection).
To see all of the photos from the Nolcha Shows please visit: http://html.nolchashows.dphoto.com/albums
Official Sponsors of the Nolcha Shows included: Youcam, AOFM, Barton Sculptures, CitiBank, UPS, and ECRU New York.
Cristiano Ronaldo’s CR7 Denim Collection added to AMP3 Client Roster
We are excited to announce the addition of Cristiano Ronaldo’s new denim collection, CR7 Denim, to our celebrity client roster. Cristiano Ronaldo is an international soccer icon and the most followed male celebrity on social media, and AMP3 PR will be handling publicity for the launch of CR7 Denim, expected in Summer 2017.
Partnering with global sourcing and manufacturing leader, Uniti Fashion, Cristiano Ronaldo has developed a comprehensive collection of fashionable jeans and shorts, with jackets and shirts to follow later in the year. The collection is inspired by his way of life and made to be lived in.
The opening price point will retail for $88 (USD), and is comprised of classic washes. The “Signature” tier, offering the largest assortment, will retail for $110 (USD) and include styles in all four fits and more elaborate washes and details. The “Fashion” tier, the most premium assortment, will retail for $144 (USD), featuring the most high-fashion styles and more intricate details.
Of the partnership, Uniti Fashion Executive Vice President Angela Curry says, “We’re really excited to collaborate with the CR7 brand as it looks to build its fashion offering on a global stage. Together, we’ve not only created a premium denim range that talks to where the fashion world is heading, but also at an attainable price point that has yet to be seen in our various markets.
Cristiano commented, “Inspired by what’s important to me, this collection is for more than just my fans. It’s for anyone who shares my values, who lives a limitless life and loves denim. That’s why it not only looks the way denim should look, it’s made to be lived in.”
For any press related inquiries, contact Ashley Lutzker at 212-677-2929 or via [email protected]. Sam.
Spanish Fashion & Lifestyle Brand KIMOA Launches In The U.S.
We are thrilled to announce the addition of KIMOA, to our client roster. KIMOA is a Spanish fashion & lifestyle brand by Formula One driver Fernando Alonso. Inspired by the relaxed beach culture of Southern California, KIMOA features soft, easy to wear tanks, t-shirts, sweatshirts and swimwear for men and women. The new collection also includes a complete line of sunglasses, ball caps, beach towels, skateboards, and surfboards for the perfect California look. The brand’s philosophy #NeverSurrender spreads positive vibes and encourages people to always follow their dreams. All wearable apparel & accessories within the collection are priced at under $100, with skateboards running around $300 and surfboards around $675.
We celebrated the official U.S. launch on May 30, at the S’Zen Lounge at Hotel on Rivington. Influencers, editors and guests were treated to a cocktail hour with lite bites, and a walk through of the collection in the assembled showroom. Spanish artist and close friend of Fernando, Domingo Zapata, gave a warm introduction to the crowd followed by a short speech from Fernando and the debut of the KIMOA campaign video. Other notable attendees included Spanish model Jessica Goicoechea and Italian model Linda Morselli.
To learn more or to shop the collection, please visit: https://kimoa.com/eu_en/
Check out the campaign video below:
Or click here.
AMP3 launches “CAMP3”: a PR Boot Camp for Fashion Communication Students
We are proud to announce the launch of our PR Boot Camp series, dubbed “CAMP3,” designed to mentor college students studying PR, Marketing and Communications in New York City and the surrounding region.
The inaugural CAMP3 PR boot camp will take place at our SoHo headquarters on June 30th, and will serve as an incubator for the next generation of industry professionals and leaders. The event is focused on fostering the most dedicated young talent, with the goal of encouraging best practices, to shape and lead the fashion PR industry forward.
Interested students can apply to be selected for a coveted seat at the PR table. There they will receive a full day of complimentary real world training from the AMP3 team, as well as guest speakers including a journalist who will speak to the do’s and don’ts of working with the media, and a notable influencer who will demystify the role of the influencer in today’s brand marketing landscape. There will also be sessions on pitch creation, social media publicity tactics and analysis, how to excel at a PR internship, an NYFW crash course, and a Q&A with the agency’s co-founders, Alyson Roy and Dion Roy.
“Supporting and building each other up is an important part of our company culture,” says Alyson Roy, “There is a cut-throat stigma associated with Fashion PR, so at AMP3, we make educating and inspiring the next generation a priority. Our agency relies on a strong mix of industry veterans and newcomers with the belief that we all have something of value to learn from each other—and now we’re offering up our combined expertise to those who will become the future of our industry.”
After a highly selective acceptance process, 10 students will be accepted to participate and will be treated to breakfast by Baz Bagels, lunch by Dig Inn, and sweet treats courtesy of Magnolia Bakery, as well as “CAMP3 Survival Kits” including notepads from Rifle Paper Co, books from The Intern Queen, and other fun goodies.
For more information about the event and how to apply, visit AMP3pr.com/camp3.