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Cristiano Ronaldo’s CR7 Denim Collection added to AMP3 Client Roster

We are excited to announce the addition of Cristiano Ronaldo’s new denim collection, CR7 Denim, to our celebrity client roster. Cristiano Ronaldo is an international soccer icon and the most followed male celebrity on social media,  and AMP3 PR will be handling publicity for the launch of CR7 Denim, expected in Summer 2017.

Partnering with global sourcing and manufacturing leader, Uniti Fashion, Cristiano Ronaldo has developed a comprehensive collection of fashionable jeans and shorts, with jackets and shirts to follow later in the year. The collection is inspired by his way of life and made to be lived in.

The opening price point will retail for $88 (USD), and is comprised of classic washes. The “Signature” tier, offering the largest assortment, will retail for $110 (USD) and include styles in all four fits and more elaborate washes and details.  The “Fashion” tier, the most premium assortment, will retail for $144 (USD), featuring the most high-fashion styles and more intricate details.

Of the partnership, Uniti Fashion Executive Vice President Angela Curry says, “We’re really excited to collaborate with the CR7 brand as it looks to build its fashion offering on a global stage.  Together, we’ve not only created a premium denim range that talks to where the fashion world is heading, but also at an attainable price point that has yet to be seen in our various markets.

Cristiano commented, “Inspired by what’s important to me, this collection is for more than just my fans. It’s for anyone who shares my values, who lives a limitless life and loves denim. That’s why it not only looks the way denim should look, it’s made to be lived in.”

For any press related inquiries, contact Ashley Lutzker at 212-677-2929 or via [email protected]. Sam.

Cristiano Ronaldo, CR7, CR7 Denim, PR, Fashion, NYC, Spain, Madrid, Soccer, Futbol

Spanish Fashion & Lifestyle Brand KIMOA Launches In The U.S.

We are thrilled to announce the addition of KIMOA, to our client roster. KIMOA is a Spanish fashion & lifestyle brand by Formula One driver Fernando Alonso. Inspired by the relaxed beach culture of Southern California, KIMOA features soft, easy to wear tanks, t-shirts, sweatshirts and swimwear for men and women. The new collection also includes a complete line of sunglasses, ball caps, beach towels, skateboards, and surfboards for the perfect California look. The brand’s philosophy #NeverSurrender spreads positive vibes and encourages people to always follow their dreams. All wearable apparel & accessories within the collection are priced at under $100, with skateboards running around $300 and surfboards around $675.

We celebrated the official U.S. launch on May 30, at the S’Zen Lounge at Hotel on Rivington. Influencers, editors and guests were treated to a cocktail hour with lite bites, and a walk through of the collection in the assembled showroom. Spanish artist and close friend of Fernando, Domingo Zapata, gave a warm introduction to the crowd followed by a short speech from Fernando and the debut of the KIMOA campaign video. Other notable attendees included Spanish model Jessica Goicoechea and Italian model Linda Morselli.

To learn more or to shop the collection, please visit:

Check out the campaign video below:

Or click here.

AMP3 launches “CAMP3”: a PR Boot Camp for Fashion Communication Students

CAMP3 New York Fashion Institute Application for PR Bootcamp

We are proud to announce the launch of our PR Boot Camp series, dubbed “CAMP3,” designed to mentor college students studying PR, Marketing and Communications in New York City and the surrounding region.

The inaugural CAMP3 PR boot camp will take place at our SoHo headquarters on June 30th, and will serve as an incubator for the next generation of industry professionals and leaders. The event is focused on fostering the most dedicated young talent, with the goal of encouraging best practices, to shape and lead the fashion PR industry forward. 

Interested students can apply to be selected for a coveted seat at the PR table. There they will receive a full day of complimentary real world training from the AMP3 team, as well as guest speakers including a journalist who will speak to the do’s and don’ts of working with the media, and a notable influencer who will demystify the role of the influencer in today’s brand marketing landscape. There will also be sessions on pitch creation, social media publicity tactics and analysis, how to excel at a PR internship, an NYFW crash course, and a Q&A with the agency’s co-founders, Alyson Roy and Dion Roy.

“Supporting and building each other up is an important part of our company culture,” says Alyson Roy, “There is a cut-throat stigma associated with Fashion PR, so at AMP3, we make educating and inspiring the next generation a priority.  Our agency relies on a strong mix of industry veterans and newcomers with the belief that we all have something of value to learn from each otherand now we’re offering up our combined expertise to those who will become the future of our industry.” 

After a highly selective acceptance process, 10 students will be accepted to participate and will be treated to breakfast by Baz Bagels, lunch by Dig Inn, and sweet treats courtesy of Magnolia Bakery, as well as “CAMP3 Survival Kits” including notepads from Rifle Paper Co, books from The Intern Queen, and other fun goodies. 

For more information about the event and how to apply, visit

PR Couture names AMP3 “Communicator of the Year” + “Media Event of the Year” at BCA’s

PR Couture BCA Winner Alyson Roy AMP3 PRPR Couture BCA Winners Announced:

We are excited to announce that PR Couture has revealed the global winners for the 2017 Bespoke Communication Awards.  They’ve named AMP3 Co-Founder Alyson Roy as the recipient of the featured “Communicator of the Year” award and AMP3 Public Relations as the winner of the “Media Event of the Year” award for our work on Cat Footwear’s cross-country #MakeAScene press tour.

About PR Couture:
PR Couture–the leading sourcebook for Fashion and Lifestyle Public Relations–established the Bespoke Communication Awards (BCAs) to celebrate the individuals, agencies and brands shaping and leading the communication ecosystem, and to set motivational and prestigious industry benchmarks for exceptional work executed across the industry.

We are especially honored to be singled out and celebrated by a panel of judges including our PR and fashion media peers!

AMP3 PR is currently ranked in the Top 15 Fashion & Beauty PR Firms in the country according to O’Dwyer’s, in the Top 10 Fashion PR agencies by 10 BEST, and also won the PR News “PR Game-Changer” Award for 2017.

Top Ranked Agency, Best Media Event, Campaign Tech Shoes Womenswear Menswear