Spanish Fashion & Lifestyle Brand KIMOA Launches In The U.S.
We are thrilled to announce the addition of KIMOA, to our client roster. KIMOA is a Spanish fashion & lifestyle brand by Formula One driver Fernando Alonso. Inspired by the relaxed beach culture of Southern California, KIMOA features soft, easy to wear tanks, t-shirts, sweatshirts and swimwear for men and women. The new collection also includes a complete line of sunglasses, ball caps, beach towels, skateboards, and surfboards for the perfect California look. The brand’s philosophy #NeverSurrender spreads positive vibes and encourages people to always follow their dreams. All wearable apparel & accessories within the collection are priced at under $100, with skateboards running around $300 and surfboards around $675.
We celebrated the official U.S. launch on May 30, at the S’Zen Lounge at Hotel on Rivington. Influencers, editors and guests were treated to a cocktail hour with lite bites, and a walk through of the collection in the assembled showroom. Spanish artist and close friend of Fernando, Domingo Zapata, gave a warm introduction to the crowd followed by a short speech from Fernando and the debut of the KIMOA campaign video. Other notable attendees included Spanish model Jessica Goicoechea and Italian model Linda Morselli.
To learn more or to shop the collection, please visit: https://kimoa.com/eu_en/
Check out the campaign video below:
Or click here.
AMP3 launches “CAMP3”: a PR Boot Camp for Fashion Communication Students
We are proud to announce the launch of our PR Boot Camp series, dubbed “CAMP3,” designed to mentor college students studying PR, Marketing and Communications in New York City and the surrounding region.
The inaugural CAMP3 PR boot camp will take place at our SoHo headquarters on June 30th, and will serve as an incubator for the next generation of industry professionals and leaders. The event is focused on fostering the most dedicated young talent, with the goal of encouraging best practices, to shape and lead the fashion PR industry forward.
Interested students can apply to be selected for a coveted seat at the PR table. There they will receive a full day of complimentary real world training from the AMP3 team, as well as guest speakers including a journalist who will speak to the do’s and don’ts of working with the media, and a notable influencer who will demystify the role of the influencer in today’s brand marketing landscape. There will also be sessions on pitch creation, social media publicity tactics and analysis, how to excel at a PR internship, an NYFW crash course, and a Q&A with the agency’s co-founders, Alyson Roy and Dion Roy.
“Supporting and building each other up is an important part of our company culture,” says Alyson Roy, “There is a cut-throat stigma associated with Fashion PR, so at AMP3, we make educating and inspiring the next generation a priority. Our agency relies on a strong mix of industry veterans and newcomers with the belief that we all have something of value to learn from each other—and now we’re offering up our combined expertise to those who will become the future of our industry.”
After a highly selective acceptance process, 10 students will be accepted to participate and will be treated to breakfast by Baz Bagels, lunch by Dig Inn, and sweet treats courtesy of Magnolia Bakery, as well as “CAMP3 Survival Kits” including notepads from Rifle Paper Co, books from The Intern Queen, and other fun goodies.
For more information about the event and how to apply, visit AMP3pr.com/camp3.
AMP3 wins “Communicator of the Year” + “Media Event of the Year” Bespoke Communication Awards
We are excited to announce that PR Couture has revealed the global winners for the 2017 Bespoke Communication Awards, naming AMP3 Co-Founder Alyson Roy as the recipient of the featured “Communicator of the Year” award and AMP3 PR as the winner of the “Media Event of the Year” award for our work on Cat Footwear’s cross-country #MakeAScene press tour.
PR Couture–the leading sourcebook for Fashion and Lifestyle Public Relations–established the BCAs to celebrate the individuals, agencies and brands shaping and leading the communication ecosystem, and to set motivational and prestigious industry benchmarks for exceptional work executed across the industry.
We are especially honored to be singled out and celebrated by a panel of judges including our PR and fashion media peers!
AMP3 PR is currently ranked in the Top 15 Fashion & Beauty PR Firms in the country according to O’Dwyer’s, and in the Top 10 Fashion PR agencies by 10 BEST, and also won the PR News “PR Game-Changer” Award for 2017.
AMP3 ADDS DESIGNER EYES AS CLIENT & HANDLES OPENING OF FLAGSHIP STORE IN WESTFIELD WORLD TRADE CENTER
Luxury NYC Eyewear PR Client Designer Eyes
We are excited to announce the addition of luxury eyewear retailer, Designer Eyes, to our client roster, starting with the opening of the NYC Flagship Store inside the new World Trade Center Mall (also known as “The Oculus”).
The store houses the most coveted eyewear brands including limited edition merchandise like Dolce & Gabbana‘s Sicilian Carreto Hand Painted Frames (only 100 created in the world), Dior Abstract in new colors, DITA Decade Two customized colors developed exclusively for Designer Eyes, Fendi Thierry limited edition, and Cartier (Designer Eyes is the only authorized dealer to sell Cartier eyewear online in the U.S.). Shoppers also have the chance to scoop up limited Gifts With Purchase, including a two-frame textured leather case by Oliver Peoples, business card holder by Mont Blanc, and a Black Orchid fragrance set by Tom Ford.
This $3.5 million, 1850 square foot space marks the 7th retail storefront for the brand, with upcoming launches planned for Miami, Beverly Hills, and Fifth Avenue. The flagship store offers personal eyewear stylists by appointment, concierge services for any off-site eyewear emergencies, and complimentary espresso or champagne to sip & shop.
At the AMP3 hosted launch event last night, guests were treated to champagne and light bites, while the DJ spun for notable guests like Michael Strahan and Olivia Caridi; who spent time taking a few fabulous pairs of sunglasses for a spin.
The Designer Eyes Flagship is located on the 2nd level of Westfield World Trade Center (185 Greenwich Street), and is open from 10am-9pm Monday-Saturday, and 11am-7pm on Sundays. To learn more, visit DesignerEyes.com.
About Designer Eyes:
Designer Eyes was originally founded in 1974 by the Moroccan born, Jacky Amar, and has remained a family-owned business for 40+ years with an unwavering commitment to innovation and first class customer service. “Our deeply rooted brand partnerships allow us to offer exclusive styles and unique assortments to fashion-forward eyewear connoisseurs,” says Jacky Amar. “Luxury is no longer defined by cost, it’s defined by the experience, and that’s exactly what our clients will find at the new World Trade Center location.”