Fashion & Lifestyle PR News by AMP3 Agency New York
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Top 5 Vacation Essentials 2017

10 Jul 2017

Happy Vacation Season! With limited space in your suitcase, it is important to choose wisely when packing for your next getaway. Whether you’re jet skiing in the Caribbean or exploring ancient ruins in Rome, these are five essential items for any vacation.

These Kimoa sunglasses pair perfectly with just about every summer outfit.

sunglasses

Kimoa Brown Carey Cape Town Sunglasses 

This ASOS one piece is flirty and fun for laying out poolside.

bathing suit

ASOS Warehouse Stripe Bardot Swimsuit ($64)

Protect yourself from the sun with this cute J. Crew straw hat.

hat

J. Crew Wide-brim packable straw hat ($55)

These bold sneakers are great for walking and sightseeing.

sneakers

Comme Des Garçons PLAY x Converse Chuck Taylor Hidden Heart Low Top Sneaker ($120)

Snapshot your entire vacation with the Fujifilm portable camera!

camera

Fujifilm Instax Mini 8 Instant Camera – Pink

What I’ve Learned From Interning at a Fashion PR Firm

28 Jun 2017

PR Internship, PR Jobs, intern

Interview with a Vampire  Fashion PR Intern

I’ve always dreamt of working in fashion PR and this summer my dream became a reality.  Over the past 7 weeks, I’ve learned so much about the culture of PR and gained more confidence in my communication skills. I know the knowledge I take away from this experience will help me in any career choice down the line. During the first half of my internship, I’ve already had the opportunity to assist in the planning and execution of two client events, star in my first YouTube video, and create client & agency content for a variety of social media platforms.

Overall, here are the top 3 things I’ve learned so far as an intern at AMP3 PR:

1. Social media is my forever friend.

In my free time, I am constantly checking my social media for pop culture updates and inspiration from my favorite fashion and lifestyle bloggers. During this internship, I’ve enjoyed learning the power of social media in a professional setting and how much it can make or break a brand. A company’s presence and engagement on social media is key to being able to connect with their audience, resulting in brand exposure and brand loyalty. I’ve also learned how to use different analytics programs to measure results including Sprout Social, Hootsuite and Onlypult.

2. Two words: EVENT PLANNING

One aspect of the industry I’ve enjoyed the most is event planning. Event planning involves a lot of research and preparation. Research into different venues, caterers, vendors, and guests, and then the preparation to pull it all together. I’ve learned that strong communication is necessary, and the ability to effectively manage my time and stay organized for each event is essential. In the end, it’s so rewarding to see everyone’s hard work come alive and be rewarded on event day. Getting to meet the editors and influencers I’ve helped research and keep track of along the way has also been really exciting. I can’t wait for more events in the future.

3. Research, Research, RESEARCH!

The ability to pull together efficient and effective research is definitely one of the most critical skills I’ve gained over these past seven weeks. It can be tedious, but it is so crucial. I’ve spent a lot of time researching emerging brands, influencers, media outlets, competitors and current events. PR professionals use this research to help develop successful pitches, interesting blog and social media content, and just generally stay on top of what’s going on in the world.

I look forward to seeing what the final 7 weeks of my fashion internship will bring.

-Arielle Gershonovitz

Check out our #Amplified video below featuring Arielle, discussing the expectations versus realities that she has discovered working in Fashion PR.

Resources:

1. HubSpot
How To Learn Social Media Marketing

2. CISION
Things to Know About Media Outlets

Did you miss our last #Amplified video “Top 3 Common Mistakes Brands Make [Part #3 of 3]”? Watch it here.
If you didn’t catch “Top 3 Common Mistakes Brands Make [Part #2 of 3]” you can read about it here. 

Looking to amplify your brand? Reach out to us at: info@amp3pr.com or 646-827-9594

Top 3 Social Media Mistakes Brands Make (Part 3 of 3) | [Video + Resources]

28 Jun 2017

Top 3 Social Media Mistakes Brands Make (Video Part 3 of 3)

Social media has broadened connections between people and as communication shifts, brands have to grow and adjust. The current shift in how audiences socialized has allowed for brands to directly interact with their audience and create personal connections.

Interacting like a human being is a must! 

However, a number of brands continue to utilize outdated marketing and advertising tactics. A number of companies create beautiful and engaging content and they think that it’s enough to be successful when ultimately it’s engagement is that drives success.

In this third episode of our #Amplified 3-part series “Top 3 Common Mistakes Brands Make,” we discuss the assumption that beautiful content can stand alone without any brand engagement.

“Content is King, but Engagement is Queen”

We hear all the time how “Content is King!” and while it’s true that uploading quality content is essential to attracting followers to your pages, it is not enough. Content may be King, but Engagement is Queen. You cannot have one without the other and expect to see amazing results.

Audiences will engage with content through comments, shares, tags, and likes. Each engagement, especially comments or posts, is an opportunity for a company to grow in a number of areas such as exposure, reach, presence, and ultimately, brand loyalty.

Whether comments, shares, or tags are positive, negative, or neutral, interacting with as many of them as possible is key to social media success.

Platforms like Instagram, Twitter, and Facebook are the new customer service and your customers have access to your brand in a way they never had before. Addressing customer service issues or positive reviews/comments/posts with one-on-one responses will make your audience feel connected and cared for in a more personal way.

Engaging with your audience is one of the best and most important ways to grow your business using social media.

Social media might be digital but it is still social, so interacting like a human being is a must!

Check out the full video below and stay tuned for our next video in the #Amplified series. Don’t forget to subscribe and follow us on social media: @amp3pr

Resources:

  1. Entrepreneur
    The 7 Biggest Social Media Mistakes 
  2. Forbes
    12 Of The Worst Social Media Errors and How To Avoid Them (Forbes)

Did you miss our last #Amplified video “Top 3 Common Mistakes Brands Make [Part #2 of 3]”? Watch it here.
If you didn’t catch “Top 3 Common Mistakes Brands Make [Part #1 of 3]” you can watch the video here.

Looking to amplify your brand? Reach out to us at: info@amp3pr.com or 646-827-9594

Top 3 Red Carpet Looks: BET Awards

26 Jun 2017

Celebrities attended the annual BET Awards in Los Angeles, CA last night to honor outstanding artists, actors, philanthropists and entertainers within the industry. The silver carpet did not disappoint with the eccentric and exciting fashion that made for some great summertime style inspirations. Iconic stars such as Jada Pinkett Smith, Yara Shahidi and Karrueche all leveled up their style for the fun-filled event.

There were countless worthy fashion moments this year, but let’s take a look at our overall top 3 looks from the BET 2017 Awards Show.

GettyImages-800819102 Justine SkyeGettyImages-800824296 Logan BrowningGettyImages-800823606Lovie Simone

 

 

 

 

Top 3 Common Social Media Mistakes Brands Make (Part 2 of 3) [Video + Resources]

21 Jun 2017

Social Media Errors and Mistakes - PR Agency - The 3 most common errors companies make on Facebook, Google, Youtube, Twitter, and Instagram.

Social media has played a major role in the modern evolution of traditional PR, marketing, and consumer relations. Established brands and emerging brands alike are starting to realize the power behind social media but sometimes use outdated practices that are no longer relevant.

One of the leading misconceptions is that sales driven content, referred to as branded content, is the only kind that will grow your business.

In this second installment of our #Amplified 3-part series “Top 3 Common Mistakes Brands Make,” we tackle the branded content misconception.

Branded content is purely sales-driven through either copy or imagery and can feature photos of your product or speak to your service, all with the intention of driving sales and promoting your product further.

While this type of content is important to both you and your audience, sooner or later it will become ineffective and your social media channels will plateau or decrease in all measurable metrics.

This is where non-branded content comes in. Balancing your social channels with a mix of branded and non-branded content will not only provide your customer with additional information about your brand but will expand on your “personality” as a company.

For example, if you are a jewelry designer from Austin, TX, your non-branded content can feature photos of delicious local food, skyline shots of downtown Austin, or simply photos that speak to who your customer is. Posting compelling lifestyle content not only attracts like-minded followers but expands your reach into other markets, and your growing audience has more of a reason to come back to your pages, creating brand interest and loyalty.

Ultimately, finding the balance between the two is what will give you the most success on your social media platforms. With great content comes great responsibility, posting will not be enough to maintain success.

In our next video, Part 3, we’ll be discussing another important area where brands can go wrong: engagement. If you missed Part 1, don’t fret you can view it here.

Check out the full video below and stay tuned for our next video in the #Amplified series. Don’t forget to subscribe and follow us on social media: @amp3pr

Did you miss our last #Amplified video “Top 3 Common Mistakes Brands Make [Part #1 of 3]”? Watch it here. 

Looking to amplify your brand? Reach out to us at: info@amp3pr.com or 646-827-9594

Top 3 Social Media Mistakes Brands Make (Part 1 of 3) | [Video + Resources]

20 Jun 2017

In today’s market social media is an essential part of building a brand’s success. A number of both established and emerging brands are looking at social media networks through a sales lens and utilizing outdated advertising-style practices that are no longer applicable.

In this special #Amplified 3-part series we’re taking on Social Media and the Top 3 Common Mistakes Brands Make. Part one is focused on breaking down the assumption that a high number of followers alone will correlate to a high number of sales.

It is true that social media platforms are incredibly useful in supporting sales initiatives but the relationship between social platforms and sales is not a direct one.

A high number of followers will contribute to higher brand exposure and brand awareness, but not necessarily to sales. The great thing is, brand exposure and awareness are often more important when it comes to building long term relationships with potential customers (and can eventually lead to sales).

No matter how many followers your brand page has, it’s important to focus on increasing your engagement and building relationships with your audience. When you take the time to engage with your audience and build real relationships, you’re also generating brand loyalty, which is invaluable.

Rather than focusing on sales-driven language and imagery, we advise focusing on balancing your content. Audiences don’t want to be sold to all the time. Quality content is another key part of a successful social media campaign.

We’ll be discussing common mistakes regarding social media content in Part Two of our Social Media Mistakes series.

Check out the full video below and stay tuned for our next video in the #Amplified series. Don’t forget to subscribe and follow us on social media: @amp3pr.

Did you miss our last #Amplified video “4 Ways Indie Designers Can Get The Most Out of NYFW for the Least Investment”? Watch it here.

Resources:
Top 10 Social Media Mistakes @ Forbes
The 5 biggest social media mistakes to avoid @ CNBC
The 12 Worst Social Media Mistakes @ Entrepreneur 
Looking to amplify your brand? Reach out to us at: info@amp3pr.com or 1-646-827-9594.

4 ways Indie Designers Can get the most out of NYFW for the least investment | #Amplified Series

15 Jun 2017

New York Fashion Week can be a great way for emerging fashion brands to introduce their collections and gain exposure within the industry. Many up and coming designers will approach us here at AMP3 PR looking for help with a runway show during NYFW, but we’ve discovered that a traditional show is not always the best route. In this #Amplified video, we discuss some non-traditional ways indie brands can make the most out of NYFW for the least investment.

    1. New Media Opportunities:  It’s not only about getting your show written up or reviewed in the top print outlets like WWD and Vogue anymore.  There are new digital opportunities that will get you far more visibility and brand awareness with the consumer. Consider pitching the media for Facebook Live coverage of your show, or having their editors come to do Snapchat or Instagram stories of your runway.   All the top magazines now have people on staff who actually have the title “Facebook Live Producer” and this opens up a whole new category of people to pitch.   Elle Magazine’s Facebook page has 4.9 million fans, so a livestream from their channel would get you significantly more mileage than their print edition would.  If you go this route, make sure you have all of your own social media channels up to speed and a point person set up to capitalize on this by interacting with fans and reciprocating any feedback or shares so that your brand gains eyeballs and new followers in the process.

 

    1. The New Front Row:  You can assume that Anna Wintour’s calendar is fully booked for NYFW and as a new brand it’s going to be tough to get the top editors from the biggest outlets to attend your show.  Instead, focus on influencers who really stand to move the needle for you and partner with them to have them sitting front row, covering your runway in real time.  Take it a step further by dressing the influencers in your new collection.  They are sure to share images of their look for the event and this will have their fans asking how they can get their hands on your goods.

 

    1. Off-Site Venues with Turnkey Solutions: The official shows at NYFW can run you $60,000 just for the venue rental alone–which is generally not feasible for emerging brands.  Instead, consider some of the off-site shows that offer turn key solutions. Events like the Nolcha Shows, MADE, and Style 360 offer packages that include model casting, hair & makeup, front-of-house, PR, backstage, lighting, sound and production for an all-inclusive rate (options starting in the $5K – $10K range), so that designers can focus on what they do best (their craft), and leave it to the pros to execute the show.  Venues like Nolcha allow you to choose from a variety of options from runway to exhibition, and solo shows or collective shows, giving you a chance to be as cost effective as possible.

 

  1. Thinking Outside the Box: Sometimes the best solution is not to do a show at all.  There are other ways new brands can gain exposure during NYFW for a fraction of the cost.  There are several lounges and exhibition style events throughout the week where brands can have their collections on display and gift product to key tastemakers in the industry.  There are also publicity opportunities where editors collect a round-up of sketches and quotes on what inspired a designer for the season–a great way to get your brand some visibility without spending money at all. Finally, you could look into dressing a celebrity to attend NYFW events on your behalf.  Prices range depending on the size and scale of the celeb, but this will typically lead to press and social media coverage and is an easier way to make a mark during fashion’s biggest event.

Check out the full video below and stay tuned for our next video in the #Amplified series. Don’t forget to subscribe and follow us on social media: @amp3pr.

Did you miss our last #Amplified video “Going from Intern to Employee”? Watch it here.

Resources:
Forbes – 9 Career Killing Social Media Mistakes
Forbes – 10 Social Media Mistakes Hurting Your Business

Looking to amplify your brand? Reach out to us at: info@amp3pr.com or 646-827-9594.

Father’s Day Gift Guide 2017

14 Jun 2017

Shopping for dads can be difficult. With Father’s Day right around the corner, it’s time to start thinking about the perfect gift to show how much we love and appreciate them. Don’t stress, we’ve assembled the best Father’s Day gifts for 2017. Whether your dad’s a foodie, tech geek or fashion lover, there is something special on this list he will enjoy!

The Dapper Dad

Update your dad’s summer attire with these stylish Sebago Legacy Penny Loafers for a sophisticated look!

Sebago Shoes

 

Sebago Legacy Penny Loafers ($135)

This Cathy’s Concept Monogram Duffel Bag is perfect for trips to the gym or family vacations!

Duffel Bag

 

Cathy’s Concept Monogram Duffel Bag ($89)

The Foodie

Treat your dad to this Flipping Awesome BBQ Cutting Board that is ideal for serving and slicing all types of foods.

Untitled design (2)

Flipping Awesome BBQ Cutting Board ($49.99)

This High-Heat Nonstick Steel Grill Cookware Set is a grilling essential that your dad just can’t live without!

pans

Williams Sonoma’s High-Heat Nonstick Steel Grill Cookware Set ($95.96)

The Tech-Savvy Dad

Dads will love Amazon’s Echo, which is a hands free speaker that can answer questions, play music, report news and more.

amazon echo

Amazon’s Echo – Black ($139.99)

To keep your dad organized, give him this wooden desk organizer to store accessories as well as charge phones and tablets.

desk organizer

Wooden Desk Organizer – Wallet Stand – Tablet charger – Docking Station by WeSellDream (Starting at $34.99)